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Digital Marketing Specialist

1 month ago

الرياض, Saudi Arabia Tools Icon Full time

**Location**: Riyadh

**Position Title**: Digital Marketing Specialist

**About Us**:
We are a dynamic contracting company specializing in construction. We are seeking a motivated and creative **Social Media & Digital Marketing Manager** to manage and enhance our online presence across multiple platforms, drive engagement, and ensure that our digital marketing efforts align with our business objectives.

**Key Responsibilities**:

- **Social Media Management**:

- Develop and implement social media strategies to increase brand awareness and engagement.
- Manage and update social media accounts (Instagram, LinkedIn, etc.), creating and scheduling posts, stories, and ads.
- Respond to followers’ comments, questions, and direct messages in a timely manner.
- Monitor industry trends to optimize content and strategies.
- **Google Ads & SEO/SEM**:

- Plan, execute, and manage Google Ads campaigns to generate leads and drive traffic.
- Optimize ad performance and allocate budgets efficiently.
- Use SEO strategies to improve the website’s ranking on search engines.
- **Content Creation**:

- Collaborate with internal teams and designers to develop engaging visual and written content for all platforms.
- Ensure all content aligns with the company’s brand voice and standards.
- **Analytics and Reporting**:

- Track, analyze, and report on social media, website, and advertising performance.
- Use data insights to continuously improve campaigns and strategies.
- Provide monthly reports on key metrics such as engagement, traffic, and ROI.

**Qualifications**:

- Proven experience as a Social Media Manager, Digital Marketing Specialist, or similar role.
- Expertise in social media platforms (Instagram, LinkedIn, etc.) and their advertising tools.
- Solid knowledge of Google Ads, SEO/SEM strategies, and web analytics tools (e.g., Google Analytics).
- Experience with content creation and graphic design collaboration.
- Strong communication, organizational, and multitasking skills.
- Proficiency in marketing tools (Hootsuite, Canva, etc.) and CMS platforms like WordPress is a plus.

**What We Offer**:

- Competitive salary based on experience.
- Opportunities for growth and professional development.
- A collaborative and innovative work environment.

**How to Apply**: