Marketing Manager

3 weeks ago

Riyadh, Saudi Arabia Foodics Full time

**About Foodics**:
Foodics, a Saudi fast-growing startup in MENA, offers a complete Cloud point-of-sale SaaS with tools that help F&B and retail businesses start, track and grow. B2B sellers use Foodics to accept payments, track inventory, monitor sales, send orders to the kitchen, digitize menus, manage employees and analyze the whole business with smart reports, anytime and anywhere on the cloud. Available in English, Arabic, Turkish, Spanish and French. Foodics works offline with iOS apps that securely store data on the cloud and can integrate with third-party apps. Founded in 2014 and headquartered in Riyadh, Foodics is currently available across the MENA region, with offices based in Saudi Arabia, United Arab Emirates, and Egypt with a culture retaining talents and promoting creativity and efficiency. Foodics today is one of the most promising SaaS companies in MENA and future Unicorn (1 Billion USD company) and we are looking for people like you to help shape tomorrow at Foodics.

**Our Purpose**: To create a growth-accelerating platform that enables the restaurant ecosystem to achieve the most remarkable performance

**Our Vision**:To be the most trusted one-stop-shop software & financial platform for restaurants.

**Our Mission**:To empower every person who contributes to the success of a restaurant business and provide finance to fuel its growth.

**About The **Role**

Here is an opportunity for Marketing Gurus and a very HOT one We seek a passionate and seasoned growth marketing manager to join the team. You should have a holistic view of the digital landscape and a deep understanding of the sales funnel and customer journey in the KSA market. An excellent digital experience, proficient in creating social and digital content, suggesting new content topics to engage customers and boost loyalty.

You will e responsible for all the processes that improve business revenue. This includes acquiring new customers and turning them into loyal brand advocates. As a growth marketing manager, you should also find ways to revive inactive subscribers and reduce marketing costs.

**Main Task and Responsibilities**:

- Maintain and further develop brand equity and positioning activities in the Saudi market.
- Collaborate with many cross functional teams, including Insights, Creative, Product, and Customer success, and Sales teams to understand our customer personas and customer needs
- Build and execute marketing strategies for customer acquisition and retention.
- Own the marketing activities calendar of the KSA market, brand social media channels in KSA, and align with global social strategy
- Own the P&L of the marketing operations team in the Saudi market.
- Initiate and manage the relationship with 3rd party service providers and agencies.
- Own growth marketing channels and driven demonstrable results, owning and achieving core growth KPIs.
- Plan and execute acquisition campaigns in KSA to grow the company's market share
- Plan and execute local PR & events activities in KSA
- Get involved with the F&B community, attend industry related events, and build relationship with stakeholders in the industry & foster relationships to encourage customer feedback
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update website
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Instrument conversion points and optimizes user funnels
- Collaborate and maintain partnerships with agencies and other vendor partners
- Develop monthly reports and insights on your market's performance

**Requirements**:

- A minimum of 6 years of proven experience in a B2B/B2C fast-growth environment, developing and executing marketing plans that leads to solid lead generation and growth
- Comfortable with HTML, BigQuery, SQL, and analyzing growth marketing work
- Understand our customers, their businesses, and the food tech ecosystem
- Understand marketing funnels and know how to optimize and drive each stage
- Self-sufficient and have a good sense for design, copy, and behavioral psychology
- Great communicator with experience conveying ideas to end-users and engineering teams alike
- Comfortable developing marketing strategies using both quantitative and qualitative insights
- Experience in setting up events & leading events agencies
- Good knowledge of local PR & Communication activities
- Excellent expertise with social media platforms (Content & Management)
- Experience in Fintech, Foodtech, and SaaS is a definite plus
- Autonomous and able to work with mínimal direction
- Business savvy, tech-smart, and learning agile
- Strong

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