Brand Specialist

4 days ago

Riyadh, Saudi Arabia Lucid Motors Full time

At Lucid, we don’t just welcome diversity - we celebrate it Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.

**Notice regarding COVID-19 protocols**

At Lucid, we prioritize the health and wellbeing of our employees, families, and friends above all else. In response to the novel Coronavirus all new Lucid employees, whose job will be based in the United States may or may not be required to provide original documentation confirming status as having received the prescribed inoculation (doses). Vaccination requirements are dependent upon location and position, please refer to the job description for more details.

Individuals in positions requiring vaccinations may seek a medical and/or religious exemption from this requirement and may be granted such an accommodation after submitting a formal request to and the subsequent review and approval thereof by our dedicated Covid-19 Response team.

**To all recruitment agencies**:
_Lucid Motors _
**_does not_**:

- accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes._

**Leading the future in luxury electric and mobility**

At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.

We plan to lead in this new era of luxury electric by returning to the fundamentals of great design - where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.

Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

In this role you are critical in ensuring the success of the brand in the Middle East as the
**Brand Specialist**. You are a true team player working cross functionally within the various teams and departments at Lucida's Middle East Office in Riyadh as well as our Global HQ in California. As the “Brand Guardian”, the Brand Specialist maintains brand integrity across all company marketing initiatives and communications, and is charged with concepting ideas and generating clear, concise content treatments to support the brand’s core mission and DNA, from ideation to execution. The Brand Specialist has a proven storytelling ability to create, direct and execute world-class content that delivers against the Lucid standards and drives engagement across any platform.

Brand Specialist have a unique perspective and a creative sensibility able to translate across content types. This person understands what type of creative can be executed based on the various types of projects, resulting in refined and deliberate creative. This person has their finger on the pulse of the market and strives to ensure marketing, sales, and brand initiatives are consistently communicated. A highly collaborative role, the Brand Specialist interacts with a variety of people day-to-day and needs to be versatile, outgoing, and able to thrive in a fast-paced environment**Responsibilities**:

- Oversee the conceptualization and production of world-class branded content as well as execute daily needs in a timely fashion.
- Develop Arabic copy and transcription of all marketing English content
- Be an active part of the concepting of projects and campaigns; including printed magazines, brochures, showroom and event pop ups, digital ads, social media and communications as well as branded video creative.
- Provide and execute against creative target for all project team members.
- Brainstorm concepts, create mockups, refine design details, and prepare assets.
- Analyze local markets to ensure brand purpose and guidelines resonate and are consistently messaged across the board.
- Collaborate with various departments (clients), producers, photography crews, editors, graphic artists, and designers to achieve the finished product.
- Partner with the Creative Leads of the Brands Team to lead and enhance our compelling brand vision, architecture and creative voice as a passionate steward, advocate, and gatekeeper of each brand.
- Help art direct and select photography and rendered assets.
- Liaise with any third parties or agencies in support of Brand content production and creation.
- Work c

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