Search Engine Optimization Specialist

7 days ago

Riyadh, Saudi Arabia Mozn Full time

A rapidly growing technology firm revolutionizing the field of Artificial Intelligence and Data Science headquartered in Riyadh, Saudi Arabia and it’s working to realize Vision 2030 with a proven track record of excellence in supporting and growing the tech ecosystem in Saudi Arabia and the GCC region. Mozn is the trusted AI technology partner for some of the largest government organizations, as well as many large corporations and startups.

We are in an exciting stage of scaling the company to provide AI-powered products and solutions both locally and globally that ensure the growth and prosperity of our digital humanity. It is an exciting time to work in the field of AI to create a long-lasting impact.

We are looking for an SEO Specialist who specializes in off-page activities, including link building, partnerships, outreach, and other brand promotion strategies within the SaaS or enterprise domain. As a member of the marketing team, you will be responsible for driving organic growth and enhancing brand visibility through effective off-page optimization techniques.

**As a Search Engine Optimization Specialist, your daily workload might include**:

- Develop and implement off-page strategies to improve organic search rankings, increase domain authority, and drive targeted traffic to our SaaS or enterprise website.
- Execute a comprehensive link building strategy, utilizing both paid and free channels to acquire high-quality backlinks from reputable websites within the industry.
- Build and nurture relationships with relevant websites, influencers, and industry thought leaders for collaboration opportunities, guest posting, and content promotion.
- Identify and leverage opportunities for brand promotion through various channels, including interviews, reviews, citations, collaborations, and other creative methods.
- Monitor relevant KPIs, such as organic traffic, backlink profile, domain authority, and SERP rankings, to evaluate the effectiveness of off-page strategies and make data-driven optimizations.
- Work closely with the content team to amplify the reach and visibility of content assets through targeted distribution and outreach efforts.
- Possess knowledge of technical SEO auditing techniques and best practices for optimizing website pages, ensuring that on-page elements are properly structured for search engine visibility.
- Utilize tools like Google Analytics, Search Console, Google Tag Manager, SEMRush, Ahrefs, ScreamingFrog, and SurferSEO to gather insights, track performance, and identify areas for improvement.
- Collaborate with B2B business listing sites and referral partners, such as G2, Capterra, GetApp, TrustRadius, and others, to enhance brand awareness and generate quality leads.

**Requirements**:

- Bachelor’s degree in marketing, communications, or related field
- 3 years of experience in off-page promotion activities, preferably within the SaaS or enterprise domain, with a track record of successful link building and brand promotion.
- Deep understanding of various link building techniques, including outreach, HARO (Help a Reporter Out), guest posting, reviews, collaborations, and other effective strategies.
- Demonstrable experience of having secured published work on high-authority websites, showcasing your ability to acquire citations and links from reputable sources
- Strong knowledge of search engine optimization principles, best practices, and the latest industry trends, particularly in relation to off-page optimization.
- Familiarity with technical SEO auditing techniques and best practices for optimizing website pages, ensuring on-page elements are properly structured for search engine visibility.
- Proficient in using tools like Google Analytics, Search Console, Google Tag Manager, SEMRush, Ahrefs, and SurferSEO to monitor and analyze organic marketing performance..
- Ability to collaborate effectively with cross-functional teams, including content creators, marketers, and developers, to align off-page strategies with overall marketing objectives
- Strong attention to detail, with excellent organizational and time management skills to handle multiple projects simultaneously and meet deadlines.
- Exceptional written and verbal communication skills to build relationships with external partners, conduct outreach, and negotiate collaborations.

**Benefits**

**We think you'll enjoy working at Mozn. Here's why**:

- We selectively choose to undertake projects with impact; our users and clients trust us to solve mission-critical problems.
- We move quickly, but carefully and confidently. Iterations happen on the scale of days to weeks, and we invest considerable effort in minimizing the operational overhead to empower you to do your best work.
- You will be given a lot of responsibility and trust. We believe that the best results come when the people responsible for a product are given the freedom to do what they think is best.

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