Communications Manager

3 weeks ago

Riyadh, Saudi Arabia Kapsarc Full time

**Position Summary**:
The Communications Manager will focus on building and maintaining positive brand image for KAPSARC through increasing effective Internal and External Communications activities. The role will work closely with related departments to develop and manage the execution of the integrated communications plan that includes Increase effective Internal Communication, Engage with the public and external audiences, and Effectively using multi Media channels through different methods to inform audiences about KAPSARC, its mission, activities and impact leading to generate positive coverage and awareness as a leading advisory think-tank in energy economics and sustainability.

**Major Accountabilities**:
**Corporate Communications**
- Contribute to the development of communication strategy, plan, policies, and guidelines, and establish a framework for all internal and external communications, so that the message that is sent to internal and external stakeholders is consistent and builds trust.
- Supervise the implementation of KAPSARC’s crisis communication approaches and policies and collaborate with media and public relations teams to plan the activities related to tackling crisis situations and mitigating the crisis implications, in order to preserve KAPSARC’s image in the energy market.
- Review all communication content used for internal and external communications to ensure the delivery of reliable, accurate, and influential messages to the desired target audience.
- Review studies performed to analyze trends and metrics related to perceptions and reactions to KAPSARC’s communication activities, channels, messages, etc., in order to continuously identify opportunities to improve KAPSARC’s communications.
- Manage and sustain relationships with vendors to ensure consistent and best-in-class delivery of communication services.
- Build Positive Awareness for Public: engage with the Public to enhance awareness about the center, its mandate and activities as a professional institute through multiple initiatives and CSR programs.
- Ensure Strong and engaging presence for the center on the digital platforms, such as websites, LinkedIn profile, etc.
- Manage the center’s website including content and design as one of communication and marketing platforms.

**Internal Communications**
- Increase effective Internal Communication through continuing open transparent Communication, encouraging Collaboration & Knowledge-Sharing across all KAPSARCians, to enhance internal engagement and Raise Internal Belonging and Pride.
- Increase the level of employee interaction and engagement by developing and managing the implementation of internal communication initiatives and enabling a bottom-up approach and cross-functions activities.
- Support embedding KAPSARC way (values & competencies) and desired culture within all KAPSARC aspects.

**Media Relations**
- Effectively using multi Media channels: through different methods to inform external audiences about KAPSARC, its mission, activities and impact leading to generate positive coverage and awareness.
- Create strategic and operational media plans using multi channels production and distribution recommendations based on first-hand operational knowledge
- Establish and foster credibility in the local energy ecosystem and improve KAPSARC’s brand awareness.
- Raise awareness and understanding on the energy industry including climate and sustainability.
- Build and maintain a unified data-driven energy narrative in the local energy ecosystem.
- Develop and distribute data-driven press releases to create a positive media buzz about KAPSARC’s products outcome.
- Develop and distribute business outputs to gain credibility.
- Plan and conduct media coverage for KAPSARC events, activities, and participation to showcase high-level of center’s contribution.
- Build and maintain relationships with different media outlets, local and international, to support marketing the center’s outputs.
- Publish in top tier media outlets, local and international to build positive awareness and brand image.
- Manage the center’s Social Media accounts to give audiences update and develop content to position the center as one of the most credible energy knowledge hubs.

**Branding Management**
- Develop, implement and execute strategic marketing plans in order to increase brand awarness while aligning the creative direction with KAPSARC’s strategic goals.
- Promote and maintain brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition.

**Innovation and Continuous Improvement**
- Contribute to the identification of opportunities for continuous improvement and sustainability of systems, processes and practices considering global standards, productivity improvement and cost reduction.

**Policies, Systems, Processes and Procedures**
- Provide inputs to the design and implement policies, systems, and procedure so that all r

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