Restaurants and Bars Marketing Manager
9 months ago
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us. Our company values are much more than a program or a policy; they define who we are and inform the decisions we make. The company's guiding principle is the Golden Rule, and as such Four Seasons strives to have a long-lasting, positive influence on the communities where we operate and on the people we employ and serve around the world.
“The reason for our success is no secret. It comes down to one single principle that transcends time and geography, religion, and culture. It’s the Golden Rule - the simple idea that if you treat people well, the way you would like to be treated, they will do the same.” - Isadore Sharp, Founder and Chairman Four Seasons Hotels and Resorts.
**Career Opportunity**
The deeply instilled Four Seasons culture is personified by its employees, people who share a single focus and are inspired to provide exceptional service. Be part of a cohesive team with opportunities to build a successful career with global potential.
**About Four Seasons Hotel Riyadh**:
Call one of Saudi Arabia’s most prestigious addresses home. Share a leisurely brunch with important guests and host memorable meetings in our cosmopolitan oasis. Inside the soaring Kingdom Centre tower, you’ll be met with exceptional views and contemporary cuisine along with Arabic hospitality, elevated with Four Seasons highly personalized service.
**Restaurants and Bars Marketing Manager**
**Four Seasons Hotel Riyadh at Kingdom Centre is looking for Saudi Nationals.**
The Restaurant and Bar Marketing Manager sets and executes the media / marketing strategy for restaurants and bars.
In conjugation with the Director of Restaurants, Director of Marketing, Director of PR, and Director of Food and Beverage, the Restaurant and Bar Marketing Manager plays an integral role in the development and execution of the Restaurants and Bars annual strategic marketing plan comprised of public relations, social media, and marketing communications strategies that support the business objectives. Through strategic thinking and execution, increase awareness and visibility of the restaurants and its food and beverage offerings and team, the Restaurant & Bar Marketing Manager also contributes to driving traffic and revenues.
**Responsibilities**
**Restaurant Operations**:
- Executes all key Restaurant and Bar Marketing initiatives as defined below
- Develops annual R&B marketing strategy and action plan (per FS Guidelines), co-develop and execute business goals
- Preserves brand and concept integrity in all elements of the marketing process
- Design and implement innovative programs and campaigns that increase awareness of R&B, its offerings and dynamic team
- Leads in R&B’s digital strategy with a proactive and creative approach to all available digital and electronic marketing platforms from planning to implementation and reporting.
- Actively manages Four Seasons proprietary R&B websites, ensuring alignment with the R&B’s positioning and business objectives and creative storytelling
- Ensure up-to-date information on partner and third-party websites
- Oversee R&B online reputation management by monitoring and ensuring appropriate management of third-party review sites
- Manages R&B social media channels, from strategy to content creation, daily channel management and reporting
- Curating and creating relevant and engaging content, telling a story consistent with the outlets and Four Seasons while increasing following and engagement
- Leverage social media channels to amplify key messages and activities, elevating the importance of search as well as strategic and creative communication
- Illustrate the power and resulting impact of a strategic social presence through effective monitoring and evaluation tools
- Pursue and coordinate social media influencer visits and utilize available programs to integrate proper User Generated Content
- Monitor social media conversations relevant to industry, luxury, local, and International markets
- Work closely with Director of Restaurants, Executive Chefs and Beverage Managers to identify and produce social media content opportunities and have presence at relative R&B events
- Develop partnership/ sponsorship opportunities
- Coordinate any promotional menus with the Executive Chef and Director of Restaurants as well as beverage menus with Beverage Manager
- Project manage each collateral item, including the negotiation of costs, a production timeline and the editing of each draft, and ensure final artwork is signed off by all required signees, prior to distribution
- Coord
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