Social Media
3 weeks ago
**Social Media Specialist**
Job Summary
As a mid-level social media specialist with minimum 4 years’ experience, you must have a well understanding of all social media platforms, online campaigns planning, executing, tracking and analysis. You will be responsible develop and implement digital and Social Media strategy for the companies’ group brand and work closely with online and digital agencies in order to increase our online presence, ensuring high level customer engagement.
Major
**Responsibilities**:
- Ability to conceptualize, brainstorm and plan ongoing social and digital content and campaigns in both English and Arabic
- Experience in content development.
- Create, edit timely and engaging weekly and monthly compelling content plans and calendars for the planform used and intended audience
- Day to day content management of social media platforms, scheduling and publishing all content on all platforms.
- Oversee daily engagement within social media communities to add value and stimulate conversation with and among customers.
- Attend events when required for live coverage on all social media platforms
- Work alongside with determent head and designers to help create content that educates and entertains our audience.
- Creating consistent, meaningful captions and content on all social media platforms, including writing and editing social media posts
- Staying up to date on best practices and emerging trends in social media.
- Experience in brand development, brand awareness and all online reputation
- Content management (including website and other platform)
- Plan and execute all digital marketing, including SEO, SEM, SMM, marketing database, SMS, and display advertising campaigns to generation of inbound traffic.
- Work directly with influencers to plan posts or campaigns and ensure content is consistent with the management goals
Managerial
- Provide advice, guidance, direction, and authorization to department personnel to carry out Marketing function and procedures, consistent with established policies.
- Communicate and discuss the department’s guidelines and procedures with employees to ensure responsibilities, authorities and accountabilities are defined and understood.
- Delegate relevant responsibilities to achieve operation in the department.
- Initiate and manage the annual performance appraisal to review employees’ work performance.
- Monitor adherence to guidelines, policies and procedures.
- Provides the necessary support to subordinates on the design and Implementation of solutions to business challenges within the function.
- Lead and guide subordinates by providing them with guidance, training and the required growth opportunities to ensure that subordinates are developed for higher-level roles.
- Provide leadership and direction to the subordinates towards achievement of strategic departmental objectives.
- Responsible for developing a culture which is target and performance oriented.
- Track competencies of subordinates and provide leadership and development as required to achieve the objectives.
Competencies
The following competencies must be met and practiced on a continuous basis:
Behavioral
Functional
- Communication skills
- Analytical skills
- Attention to detail
- Negotiation skills
- Time management
- Customer service oriented
- Problem solving
- Leadership skills
- Self-motivated and Self-directed
- Accountability
- Online understanding
- Digital oriented
- Marketing experience
- Customer relationship management
- Business strategies
- Business development
- IT Knowledge
- Data collection and analysis
Qualifications and Experience
**Qualifications**
- B-to-B and B-to-C experience
- Excellent writing and communication skills
- Strong results-orientation
- Fluent bilingual English and Arabic
- Good understanding of how to use online digital marketing tools and techniques to increase brand equity and achieve targets
- Hunger to achieve ambitious targets
**Skills & Characteristics**:
- Al least 4 years’ experience in online digital channels
- Bachelor degree in Marketing (preferred)
- IT, marketing, Journalism and/or relative background
- Social Media content management
- Strong knowledge in SEO & SEM and how to optimize it.
- Omnichannel basic experience
- Creative content creation
- Strong knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, snapchat, Tiktok and other social media best practices
**Salary**: ﷼5,000.00 - ﷼9,000.00 per month
Ability to commute/relocate:
- Jeddah: Reliably commute or planning to relocate before starting work (required)
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