Marketing Manager

4 days ago


Riyadh, Saudi Arabia BD Full time

**Job Description Summary**:
**Be part of something bigger**

BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues

As a Marketing Manager you will be responsible to drive and accelerate Marketing initiatives for BD’s Medication Management Solutions - Infusion & Dispensing portfolio. Lead & support periodic business planning cycles for long term, annual and quarterly sales forecasts. Develop marketing strategies and implement tactics to drive a sustainable, healthy growth in mature market. Lead market shaping activities to develop Infusion pumps & dispensing solution selling with reference accounts and KOLs. Be closer to the customer to identify, generate insights through account visits with end users, double visits with partner. Strong analytical skills to analyze to market and in market trends. Lead cross-functional team in operational excellence to ensure day-to-day execution of strategies and tactics. Bring a digital first mentality on way of doing things

**Role will be based in Riyadh and will cover entire KSA**

**Other Key Responsibilities:

- **
- ** Lead and support with planning/projection cycles -** Lead strategic reviews for relevant business platforms including driving the strategic plan process. Lead and collaborate with cross functional financial for sales forecasting cycles (Annual Sales Review, quarterly forecasts).Support on delivering a strong and healthy (P&L) through pricing plans and portfolio management. Manage marketing & promo budget with alliance with the CBL.
- ** Developing & Implementing Marketing Strategies & Tactics -** **Develop and implement annual marketing plans for relevant business platforms including detailed account plans. Develop and lead well-rounded solution selling approach across internal team, partners, external stakeholders. Adapt and deploy regional campaigns (upstream and down-stream marketing).Work closely with MENAT Marketing teams to identify trends, develop regional assets and deploy to relevant markets. Define and implement different strategies for different market segments (segmentation and targeting). Develop with regional marketing teams value offers (competitive analysis, product benefit analysis, product positioning and training to commercial, clinical and partner team).Drive for well-grounded clinically based marketing tactic including having a complete understanding of Med Tech / portfolio
- ** Lead market shaping activities -** **Regular interaction with and development of local KOLs. Develop advisory boards, conduct focus groups, lead regional roadshows. Reestablish the MMS business and Establish the connected medication management approach in the country. Coordinate and manage local congresses and workshops
- ** Be closer to the customer to identify, generate insights -** **Regular market visits to generate insights. Conduct market research for new launches and extensions. Strong analytical skills to analyze market trends. Analyze competition.
- ** Lead cross functional team in operational excellence -**To understand and analyze buying process, segmentation and targeting. Contribute to demand forecast in cross functional collaboration. Support sales force in terms of education, support to sales, sampling, and collateral. Support sales meeting to get feedback from the team, design necessary campaigns to help sales team execute their plans. Develop a KPI tool to monitor success of marketing programs; achievement of these KPI’s should be monitored by country and by product. understand and analyze buying process, segmentation and targeting.

**About You:

- **
- 3-5 years experience in marketing in a mid-senior level roles from healthcare sector. MNC experience is highly preferred
- BSc in life sciences (MD, pharmacy, dentistry, biology ) an MBA or an equivalent higher degree is a plus.
- Proven track record in customer segmentation and market shaping initiatives & successful products launches in Saudi market
- Proficiency in English & Arabic (Verbal & written)
- Phenomenal Teammate

**Why join us?**

A career at BD means that you are part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here you can fulfill your life’s purpose through the work that you do every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.

**Primary Work Location**: SAU Ri



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