Brand Manager

2 months ago


الرياض, Saudi Arabia AbbVie Full time

**Company Description**

**_
- Manage Immunology-Gastro portfolio, from Marketing strategy & operations to sales forecasting and tracking
- Professionally manage and build cross-functional cooperation between key stakeholders and build effective multidisciplinary Brand Teams.
- Ensure timely and qualitative market intelligence information flow to Brand Teams and brand strategy/tactical communication from Brand Teams to In-Field Teams to optimize brand strategy and its execution.
- Lead the cross functional Brand Team around the Immunology portfolio vision and set clear objectives that are shared by all members
- Effectively manage and execute all marketing and sales related brand activities as per Brand Plans, such as development and implementation of commercial Brand strategy and tactical Brand activities execution and deliver sales performance to maximize or exceed brand sales and margin within expense budgets.
- Role model AbbVie WWW behavior and enable the Brand Team matrix to work to achieve high quality strategy and execution capability in all allocated brands.
- Initiating promotional events for approvals & ensuring compliant documentation of all activities.
- Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
- Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
- Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives.
- Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success

**Qualifications**
- Bachelor’s degree or equivalent
- Relevant experience with proven track record of success in Brand Management within pharmaceutical industry in a multinational company for minimum 3 years.
- Ability to develop business vision, translate into strategies and actionable, realistic execution actions plus knowledge of territory and relationships with key stakeholders already established.
- Ability to lead, motivate and coordinate cross functional teams
- Solid working knowledge of healthcare environment and evolving landscape
- Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
- Solid knowledge on finance principles and processes
- English language proficiency verbally and in writing (for all non-English speaking countries)

**Additional Information**

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:


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