Marketing Manager
5 months ago
**Job Requirements**:
- Bachelor's Degree in marketing, business administration, or a related field; advanced degree preferred.
- Minimum of 3-5 years of agency experience or similar in a content creation/events management role
- Excellent verbal communication skills with a good command of the English language
- An understanding of the principles of SEO to write creative copy that includes effective keyword placement.
- Good understanding of Social Media marketing, including appropriate strategy on developing content plans for organic advertising and sales funnels for paid advertising
**Responsibilities**:
- Work with the marketing agency to develop a web content strategy that encompasses the goals of the school and aligns with the school image.
- Work with the marketing agency and/or local marketing agency to design direct marketing campaigns to generate interest from existing and new markets and to position the school effectively
- Cooperate and work with the marketing agency to ensure that the individual school marketing is in keeping with the brand
- Oversee the management of the school website, in liaison with the agency, and guiding ideas for development.
- Work with staff and pupils in the school to create a rich seam of creative and appropriate content to represent the vibrant and diverse nature of what is offered in the school, capturing key events but also effectively portraying the normal on both the website and social media channels
- Be responsible for the booking and leading of Tours for prospective parents and others to the school, in liaison with the Registrar.
- Manage the photo and video library on Teams/SharePoint, developing appropriate categorization to enable easy search.
**Salary**: ﷼6,000.00 - ﷼8,500.00 per month
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