Social Media Specialist

3 weeks ago


الرياض, Saudi Arabia TET KSA Full time

Job Objective:
To oversee and manage all aspects of the company’s social media platforms, from content planning and creation to campaign management. The role requires expertise in professional design production to enhance brand identity and increase audience engagement.

Key Responsibilities:
1. Social Media Management:

- Oversee and manage the company’s social media accounts (Instagram, Twitter, Facebook, LinkedIn, TikTok, etc.).
- Engage with the online community, respond to comments and direct messages, and build strong relationships with followers.
- Monitor and analyze account performance, providing monthly reports on engagement, reach, and audience insights.

2. Graphic Design & Content Production:

- Create high-quality visual content (images, videos, animations) using design tools like Adobe Photoshop, Illustrator, and After Effects.
- Design visually appealing posts aligned with the brand’s identity.
- Produce short video clips (Reels & TikToks) with attractive effects and creative ideas.
- Edit and enhance images and videos to ensure clarity, quality, and brand consistency.

3. Creative Content Writing:

- Write compelling and creative marketing copy (copywriting) tailored to each social media platform.

4. Campaign Planning & Execution:

- Develop and implement a monthly content calendar that aligns with marketing goals.
- Plan and execute paid advertising campaigns on platforms like Facebook Ads and Instagram Ads.
- Monitor and optimize campaign performance, ensuring effective budget utilization.

5. Performance Analysis & Reporting:

- Use analytics tools like Google Analytics and Facebook Insights to assess the performance of social media content.
- Provide periodic performance reports with recommendations for improving engagement, reach, and conversions.

Job Requirements & Qualifications:

- Must be based in Riyadh (mandatory).
- Bachelor’s degree in Marketing, Graphic Design, Media, or a related field.
- 3-5 years of experience in social media management and content design.
- Proficiency in design software (Adobe Photoshop, Illustrator, After Effects) and video editing tools (Premiere Pro).
- Strong understanding of social media platform algorithms and trends.
- Ability to create engaging and visually appealing content that drives engagement.
- Strong copywriting skills to produce tailored messages for different social platforms.
- Familiarity with social media scheduling tools like Hootsuite, Buffer, or similar platforms.
- Data-driven mindset with the ability to analyze performance and make data-informed decisions.
- Experience in planning and executing digital marketing campaigns.

Required Skills & Competencies:

- Creativity & Innovation: Ability to generate new and engaging ideas for content.
- Time Management: Ability to prioritize tasks and meet content publishing deadlines.
- Analytical Skills: Ability to analyze performance data and provide actionable insights.
- Flexibility & Adaptability: Ability to adapt to changing work priorities and demands.
- Work Under Pressure: Ability to meet tight deadlines during major marketing campaigns.

Work Environment:

- May require additional hours during major marketing campaigns or deadlines.

Job Benefits:

- Competitive monthly salary with performance-based incentives.
- Dynamic and creative work environment.
- Opportunities for training and professional development in digital marketing and content creation.



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