Marketing Communication Specialist
1 day ago
Job Summary:
He/she will report to the dept. head to provide professional support in a wide range of creating
objectives, planning, strategy and execute activities focused on increasing performance,
gathering voice of the customer, providing customer input on product and solutions definitions
and requirements and adapt marketing activities in line with the brand standards and budgets
Working closely with the dept. marketing team to create a strong brand presence online and offline
campaigns and events. You will collaborate with the sales team to ensure that your marketing
efforts support their sales efforts. Finally, your analytical skills will assist you as your monitor and
report on the success of your marketing efforts.
**Responsibilities**:
- Initiate and manage qualitative market research for products in all stages of the
product life cycle.
- Create annual marketing plan, strategy and budget based on company objective and
goals.
- Use market analysis data and customer understanding and demand regional base.
- Identify and analyzing trends, helping to create long-term plans and alternative
strategic scenarios to identify growth opportunities for the business
- Oversee, track, analyze and report day-to-day marketing activities.
- Create and monitor the development of marketing materials such as brochures,
catalogues, manual, etc
- Identify and create proper market segmentation, business opportunities and ensure
well maintained, conducted and consequent positioning.
- Create market penetration strategy.
- Lead and monitor the marketing implementation and evaluation the advertising
communication activities, programs and promotions efficiency and effectiveness.
- Lead the evaluation of product's life-cycle
- Empower marketing tools and activities by creating marketing content.
- Plan, execute and Manage marketing activities such as exhibitions, seminars, group
meetings and other activities.
- Attend physically to monitor and oversee all executing events and activities.
- Liaise with regional teams to ensure that products and service strategies are well
addressed and meet market needs.
- Manage and monitor CRM
- Responsible to maintain high customer satisfaction.
- Manage the development of Maintain comprehensive customer database and
customer relationships.
- long-term strategic objectives for CRM programs.
- Coordinate the design and preparation of support materials for the sales force and
provide training where needed.
- Strengthen our relationship with clients and company partnerships.
- Manage contracts with creative and design agencies.
- Manage the implementation and improvement of the marketing guidelines, policies
and procedures and ensure compliance across all departments.
**Qualifications**:
- B-to-B and B-to-C marketing experience
- Excellent writing and communication skills
- Strong results-orientation
- Fluent bilingual English and Arabic
- Ability to grasp technical concepts and translate to commercial solutions
- Be on site oriented
Skills & Characteristics:
- 2-4 years of marketing experience.
- Bachelor degree in Marketing (preferred).
- Excellent oral and written communication skills.
- Good understanding of online and digital marketing techniques and tools.
- Good understanding in brand equity and target achievement.
- Strong knowledge in SEO & SEM and how to optimize it.
- Omnichannel basic experience.
Ability to commute/relocate:
- Jeddah: Reliably commute or planning to relocate before starting work (required)
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