Trade Marketing

Role Purpose:
To analyze the role of Bupa products and its impact on sales and Bupa’s competitiveness in the market in addition to supporting the segment manager in improving existing or new marketing initiatives and overall reporting.

1- Understanding the Industry, Regulators and Competition:

- Business analysis of the segment in terms of commercial challenges and competitive activities.
- Share a monthly update highlighting competitors offering across different segments and channels
- Understanding existing customer segmentation (e.g gainers and lapsers)
- Understand product Comparisions, pricing and channels

2-Initiative Execution:

- Manage the execution of the segment calendar in a timely manner with best quality implementation
- Understand market gaps and support in identifying opportunities
- Support in insight mining and understanding of customer insights
- Attend customers initiatives implementation
- Support all segment related campaigns

3- Segment Reporting:

- Initiatives tracking and updates
- Report KPI's and success measures for the event activities.
- Assess campaigns effectiveness
- Share weekly initiatives tracking and reporting

4- Effective communication:

- Daily follow up, communication and interaction with activation team
- Ensure third-party discipline and alignment with key stakeholders on execution
- Conduct weekly meeting with Activation team and ensure operating with discipline across all stakeholders

5-Marketing support:

- Alignment with key stakeholders on cost efficiency
- Align and work with activation team to ensure best deals and quality of work and material
- Support in developing execution briefs and get it aligned by all stakeholders as per initiative timelines

**Skills**:

- Strong communication (verbal and written)
- Project management skills
- Business Acumen
- Customer Focus
- Functional/Technical skills
- Presentation skills
- Hands-on and execution attitude with ability to drive change and make things happen.