Marketing Specialist
6 months ago
The Marketing Specialist will support the Sales and Marketing Manager in executing effective marketing strategies, marketing campaigns, and ensuring smooth daily operations within the marketing department. He/She will play a key role in coordinating marketing initiatives, executing marketing plans, and providing insights to enhance marketing performance and achieve business goals.
**Responsibilities**:
- Assist in executing and implementing marketing plans and strategies.
- Coordinate and oversee marketing campaigns, ensuring alignment with company objectives.
- Monitor and report on the effectiveness of marketing campaigns.
- Conduct market research, surveys, and competitor analysis to identify trends and opportunities.
- Oversee content creation for marketing materials, social media, and the company website.
- Organize and oversee company events, exhibitions, and promotional activities.
- Assist in managing SEO, lead generation and other digital marketing campaigns.
- Analyze marketing performance data, market research, and provide insights for continuous improvement.
- Handles other marketing tasks assigned by Marketing Manager.
**Requirements**:
- Bachelor’s degree in marketing, business, or a related field.
- 1-3 years of experience in marketing.
- Strong understanding of marketing principles, market research, and campaign management.
- Familiarity with digital marketing tools and platforms, including SEO and social media.
- Proficiency in marketing analytics tools (e.g., Google Analytics) and basic graphic design skills.
**Key Skills & Core Competencies**
- Knowledge in marketing analytics tools (e.g., Google Analytics) and basic graphic design skills.
- Analytical mindset and ability to interpret marketing data.
- Adaptability to changing market trends and conditions.
- English language is a must.
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