Public Relations and Marketing Executive

1 week ago

Riyadh, Saudi Arabia Richemont Full time

Since 1874, Piaget has been committed to bringing the spirit of Luxury to life thanks to a constant quest for creativity, an unlimited innovation and a respect for excellence. All this being possible thanks to a fully integrated Manufacture mastering watchmaking and high jewelry know-how.

Piaget excels in everything that is rare, precious and exceptional.

Always do better than necessary: the Piaget founder’s motto still remains the guiding principle for all our colleagues across the world who, every day, make Piaget grow with passion.

**MAIN PURPOSE**

The PR & Marketing Executive is responsible for implementing the Marketing, PR and Events Strategy in line with the regional objectives, HQ guidelines and the defined budget all to maximise the brands exposure/visibility and build the brands image:

- Strategy: Assist in the development and implementation of regional PR & events strategy
- Event Management: Develop and execute event concepts in line with HQ guidelines and local relevancy
- Local Activation: Develop individual and integrated activation plans for each market and execute throughout the year
- Budget: Control and optimize A&P budget for Press and Public relations and Events

**KEY RESPONSIBILITIES**

**Press Relations**:

- Execution of press related events for new launches, new boutique openings, press trips, shootings & communication
- Updating the Editors list and grow it in KSA
- Follow up with Editors to enhance exposure of PIAGET and gain visibility
- Coordination with the media in the region and manage PR agencies in ME and India (if applicable)
- Ensure dispatch and strong influx of relevant information to the key media and retailers
- Develop and Execute Photo shoots in KSA
- Ensure balance between product and institutional coverage through special write-ups, editorials
- Set up relevant PR initiatives to meet objectives
- Plan press communication in the year in KSA
- Forecasts of quantities of gifts for press
- Follow up PR budget for kits, press trips, shoots, gifts

**Public Relations**:

- Contribute to grow the VIP and KOL Database (artists, royalties ) in KSA
- Assist in management of brand ambassadors and influencers contracts and deliverables, manage them on site
- Suggest and recruit new ambassadors in line with the brand strategy in KSA
- Digital: identify product placement opportunities on social media
- Identify potential ambassadors and KOL

**Events**:

- Contribute to the communications regional action plan with the support of the communications team
- Assist in organizing event calendar in the region and contribute to local adaptations
- Assist in creating concepts in line with sales objectives and HQ guidelines
- Execute events for internal boutiques, press events and in coop with retailers
- Identify future events and partnership opportunities in KSA and across the GCC
- Contribute to improve the client treatment and store animation through tactical events in the boutique (afternoon tea, bridal, VIPs, stylists, wedding planners )

**Marketing**:

- Responsible for the creation and dispatch of product lookbook to VIP database, retail network and partners
- Provide guidance to external partners and make sure they align with external partners
- Assist boutiques with the right communication tools for their clients (assets, greetings )
- Liaise with malls / landlords in providing communication assets for their channels (malls OOH, digital assets, videos)

**Reporting and Training**:

- Execute all reports for the PR & Events department (best clippings, monthly clipping, event reports)
- Responsible of the competition analysis report
- Invoices follow up and tracking

**Budgets**:

- Support in the control of the A&P budget according to the guidelines

**DIMENSIONS**

**Geography**:

- GCC & Levant

**Time split**:

- Ryadh/Jeddah

**JOB PROFILE**

**Education**:
Third year college or university program certificate; or two to four years related experience and/ or training; or equivalent combination of education and experience

**Required Experience**:
1-3 years’ experience in a similar role preferably in luxury goods industry

**Languages Ability**:
Fluent Arabic & English (written and spoken)

French is a plus.

**Behavioral Traits**:
Flexible, can-do attitude, ability to multitask, genuine interest in the luxury consumer brands, responsible, time-management, works well in teams, people skills, good communicator, goes the extra mile, curious and well informed on the luxury industry.

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