Senior Marketing Specialist
2 weeks ago
Company Description
Zid is an e-commerce in a box - solution that any retailer can use to start their eRetail. Zid helps them to build their own E-Stores (with their own name and identity) and integrates them with the supply chain players to enable them to manage and with ease. All of that with affordable cost and decent quality.
Location: Riyadh, Saudi Arabia
Industry: Technology, Information and Internet
Company size: 250+ employees
**About Mazeed**:
Mazeed is a Marketplace solution provided by zid to showcase Zid Merchants
stores/products in order to enable them to REACH their audience by designing a unique
marketplace that will offer a Joyful shopping experience to the end consumer in order to
encourage them to shop, search and buy from zid merchants..
Mazeed can be treated as a marketplace with 2 main products:
1- Mazeed APP/Web ( B2B2C )
2- Merchant portal.
Mazeed App/web is a product in which end customers can search and browse
available products,collections and categories. Also can subscribe, add feedback, and
manage profiles.
Merchant Portal is a product that helps merchants to enroll,manage and control their
products appearance at Mazeed app and to follow all the analysis that is coming from
the app traffic.
**Job Description**:
We are looking for a self-motivated, fast and experienced.. As a Senior Marketing Specialist,
you will plan and execute Mazeed app GTM strategy ,and manage all marketing activities
that are done in house or outsourced.
At Mazeed, marketing is about understanding businesses — and building awareness about
executing marketing campaigns while managing and inspiring a team. He/she will be
comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with
tight deadlines and changing needs. You are responsible for increasing brand awareness,
promoting our product and driving prospects to conversions. You will work to initiate effective
marketing campaigns throughout different social and digital media channels, and to translate
business goals into successful marketing campaigns.
**Key Responsibilities**:
- Managing all marketing activities within Mazeed APP
- Provide monthly report to the EIR about all marketing activities
- Managing Mazeed marketing activities with any external supplier
- Head the planning and execution of the marketing strategies to promote mazeed to customers
- Planning and implementing promotional campaigns
- Overseeing the company’s marketing budget
- Creation and publication of all marketing material in line with marketing plans
- Cooperate with the product team to make necessary changes in the app website for marketing purposes
- Overall responsibility for brand management and corporate identity
- Creating a wide range of different marketing materials to be used online offline
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
- Analyzing potential strategic partner relationships for company marketing.
- Brainstorm and develop ideas for creative marketing & PR campaigns
- Plan and implement internal events, meetups, training and educational workshop for current and potential customers
- Plan and supervise events, fairs, conferences and other promotional events.
**Qualifications**:
- Overall experience in marketing field for at least 2-4 years
- Led teams, and worked with agencies or 3rd parties
- Proven experience of developing marketing plans and strategy
- Proven experience of developing Go To Market plan for new products or new markets
- Experience with B2C marketing for at least 2 years
- Experience using marketing automation tools like Hubspot or other similar
- ones
- Experience using marketing analytics tools like Google Analytics / ADS Firebase, or other similar ones
- Relocation to Riyadh, Saudi Arabia
- Speaks Arabic and English
Additional Information
**Nice To Have**:
- Working experience with SaaS companies or Marketplaces
- Working experience with high-growth startups
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