Merchandising Manager

2 weeks ago


Riyadh, Saudi Arabia RedSea Full time

Company Description

RedSea is a sustainable agriculture science and technology company helping to feed >10 billion people by developing the world’s most advanced Sustainable Hot Climate AgTech Platform. Our technologies deliver exceptional resource efficiency, allowing local communities and commercial growers to increase yield and product better quality, locally grown and highly nutritious food. Our technologies are proven in our own facilities in Saudi Arabia where we are now one of the largest and fastest-growing sustainable food producers under the Red Sea Farms produce brand.

We’re looking for talented and experienced individuals who have a desire to change the way people think about food and make a positive impact in the world.

**Job Description**:

- Overseeing the planning and implementation of merchandising strategies.
- Creating eye-catching store layouts that showcase the Red Sea Farms brand, the quality of fresh produce, and the aesthetic of the company.
- Ensuring all national promotion plans, agreed centrally with Red Sea Farms’ national retail partners are implemented in full in each individual store.
- Reporting any and all deviances from plan to Red Sea Farms’ Sales Director
- Identifying trends and monitoring supply and demand.
- Collaborating with the marketing department to brainstorm new projects, campaigns, and business ideas.
- Interpreting sales reports and providing guidance on how to improve figures and customer engagement.
- Recruit, train and lead a national team of Merchandisers across the company's customer base at Branch Level.
- Provide strategic direction and leadership to the Merchandising team to support the company's brand strategy.
- Competitor analysis; and return on investment of company's assets and promotional expenditure.
- Train, develop and guide the company's Merchandising Team within the Branch, in order to provide acceptable Corporate Trade Standards across the company's customer base at Branch Level.
- Ensure that all company's Merchandising directives are being adhered to, and to monitor company's planograms, and initiate improvements if required.
- Plan individual Merchandising Team members’ call cycles and ensure compliance thereof, undertaking cycle plan audits as required.
- Monitor the productivity levels of the Merchandising Team by reviewing the Merchandiser weekly reports.
- Complete Market Intelligence Reports, daily and weekly, and ensure this Information is communicated to the Sales Director, to enable the company to keep abreast of competitor activity.
- Schedule and chair daily meetings with the merchandising team to discuss, merchandising, sales promotion, administration, and people.
- Be aware of all ongoing and forthcoming promotional activities and to plan accordingly to ensure successful implementation, execution, and follow up.
- Maintain a record of any/all Red Sea Farms Point of Sale material allocated to the Branch, ensure the correct usage thereof, and replenish when required.
- Ensure compliance with company's Brand initiatives by upholding all vehicle and uniform standards.
- Initiate, arrange and monitor regular tasting and sampling sessions, in line with individual national retail account promotional plans.

**Qualifications**:

- Minimum five years’ experience in the FMCG industry, preferably in the fresh produce/fruit and vegetable sector.
- Minimum years’ experience working with national retailers throughout Saudi Arabia.
- Ability to communicate effectively.
- Strong negotiation skills.
- Saudi national preferred.



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