Data Analyst

4 days ago

Riyadh, Saudi Arabia Areeb Human Resources Company Full time

On behalf of one of our client's which is based in Saudi Arabia, we are looking for a **Data Analyst**

**Job Summary**:
The data analyst will be focused on delivering regular performance reporting for digital media and visualizing campaign data in an easy to digest manner for stakeholders. He/she will also have the flexibility and aptitude to upskill and take on new products as and when needed by the engagement. He/she will also be responsible on day-to-day management of available data to identify and advice on key insights & areas to tap into and maximize local campaign performance.

**Responsibilities**:

- Present complex information and data to senior stakeholders in a compelling manner
- Collaborate with the agency to maximize effectiveness and efficiency using the CDP platform
- Manage simultaneous projects and workloads based on own/team capacity
- Navigate and use different digital platforms for reporting (Facebook, Snapchat, Google Campaign Manager, DV360, etc.)
- Understanding data structures and how to combine disparate datasets with different metrics
- Experience with data manipulation and aggregation, extracting key insights from large complex datasets
- Thorough understanding of digital performance metrics and how they are used to provide input into business planning/decisions
- Analyze campaign data to provide insights and recommendations
- Support on the deliverable calendar of recurring schedule and ad hoc reports.
- Build audiences for local campaigns within the respective mParticle account as confirmed by the marketing team.
- Translate CDP audiences into a trafficking template to ensure audience level reporting is available
- Inform media teams on availability of data sources and related data attributes that can be used to develop audience segments.
- Push audience segments to the corresponding activation channel (Facebook, DV360 etc).
- Support with troubleshooting where needed

**Requirements and skills**:

- Bachelor’s Degree in Mathematics, Statistics, Marketing, Communications, Economics, Computer Science, Information technology or Human-Computer Interaction or related educational concentration
- Bilingual: Fluent in English & Arabic
- 3 to 5 years of experience in the Marketing field
- BS in Computer Science, Mathematics or similar field
- 3 -5 years of experience as a Data Analyst or similar role
- 3-5 years of experience with performing analysis in a database environment
- Experience with using a range of data analysis tools
- Advanced analytics capability is a preferred skill.

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