Youth Program

4 weeks ago


جدة, Saudi Arabia Nespresso Full time

**Who we are?**

For more than 30 years, we developed a coffee system that allowed people to create the perfect barista-quality experience at home. We had that dream, and we made it a reality.

Our innovations have redefined the way millions of people enjoy their coffee, growing from a ground-breaking idea in Switzerland to a global brand with a presence in 82 countries.

**What working at Nespresso means?**

At Nespresso sustainability is at the heart of everything we do, because we believe that coffee can be a force for good which shapes lives and landscapes for the better. We celebrate farmers as artists and revive devastated farmlands to grow new beginnings.

We’ve built our company, our products and our practices on one simple premise: that every cup of Nespresso should have a positive impact. Whether it is in supporting the people who nurture, grow and harvest coffee beans or our choice of materials, production processes and what we do to help customers recycle our aluminum coffee capsules. We believe in empowering everyone to be an agent of change, contributing to a community sharing similar values.

**How will you Grow?**

At Nespresso, we believe that every employee should have the opportunity to reach their full potential.

We know that our people set us apart and ensure we are successful year after year. That’s why we want you to be the best you can be every day.

You will have many opportunities to make a difference and develop and continuously grow your knowledge and competencies in a fast-changing environment. We come together as a diverse team to challenge the status quo and cultivate new ideas that push the boundaries, both within and outside of coffee.

We are at our best when we take action and work collectively to achieve our ambition.

**What we Offer?**

Nespresso is a caring company. Just as we care about our customers, the coffee farmers and the natural environment, we also care about our people and offer them a dynamic, inclusive, and international working environment with many opportunities across different functions and regions, and even across brands under our parent company, Nestlé. It helps you reach your full potential, such as an internationally mobile career that truly broadens your experience and knowledge.

**Join us Nespresso,**Let’s Grow TOGETHER**

Our success is based on You. Your consideration for one another directly impacts our work, our brand, and our products. Together, we’ve created a culture with respect at its core that extends to our hiring process. We recruit people and provide equal opportunities for all - because we understand that innovation can come from anyone, and excellence comes from us all working together.

**B2B Marketing**

**Main Job Purpose**:
Manage the OOH product portfolio of coffee, machines, accessories and services, by implementing global product launches & themes (IAP) conform market needs and execute market specific local initiatives

**Key Outputs**:
**Manage the OOH product portfolio**
- Execute the product strategy and execute commercial value propositions (incl. new products/services)
- Review the channel's portfolio performance continuously to understand and suggest possible optimizations, e.g. promotion, pricing, portfolio rationalization, with support from data & insights
- Conduct annual deep dives on market, trends and competitive development for coffee, machines, accessories and services to fuel the local product strategy and marketing plan, in collaboration with Data & Insights
- Benchmark local performance with international best practises and local competitive environment
- Provide input for monthly sales forecasting of the channel's portfolio, in close cooperation with the Data & Insights and channels
- Drive awareness for the OOH propositions among decision makers and end-users including local ATL campaigns for office, in close cooperation with the local and central communication team
- Maximize impact of the local digital footprint, including the OOH website, through content adaptation, creation and activation in close cooperation with the local digital team

**Implement global product launches & themes to local market needs**
- Execute all permanent and non-permanent (IAP) launches in the area of coffee, machines, accessories and services for the channel
- Execute the activation (e.g. acquisition, promotion) strategy for the channel
- Execute market specific local initiatives
- Support continuous improvement through conducting pre
- and post-evaluations of product launches & themes

**Lead Generation**
- Execution of lead generation activities for esp. office, including direct mail campaigns, CRM, fairs & events. Support direct report in decision making on execution of lead generation activities for dining segment.
- Work with agency to collect and process leads and match these with Nespresso customer knowledge to determine 'readiness' of each lead and determine relevant follow-up actions.
- Pro-actively explore new lead



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