Marcom Specialist

The Marketing and Communications Specialist will play an important role in executing and tracking various internal and external marketing and communications campaigns. The role will encompass creative, analytical, digital, commercial and administrative responsibilities.

**Responsibility**:

- Assist Head of Marketing and the team in implementation of marketing campaigns to ensure delivery within the set deadlines
- Support in preparation of marketing plans
- Assist in managing marketing calendar
- Drive awareness of the brand and overall brand image
- Ensure content is consistent in terms of style, quality, and tone of voice
- Maintain an excellent working knowledge of various services and solutions of Help AG
- Liaise with external vendors to execute promotional events and campaigns
- Support coordination and execution of events
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Coordinate with external agencies, vendors, and media outlets as need be
- Follow up on deliverables from various departments for marcom campaigns
- Project management of ongoing marcom projects
- Develop content, in collaboration with various business units and external agencies
- Coordinate content and execution of video marketing
- Social media content creation (English and Arabic)
- Conduct market research and analyze trends to identify new marketing opportunities

**Qualifications**:

- Proven experience as marketing specialist or similar role
- Bachelor’s degree in marketing, communications, business administration, or a related field
- Excellent verbal and written communication skills in English and Arabic
- Ability to multi-task with a positive attitude and good time management skills
- Experience in PR and communications is preferable
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- Highly organized and detail oriented
- Skilled at maintaining cross-functional working relationships
- Ability to combine a storytelling approach with a commercial understanding of the business

**Benefits**:

- Health insurance with one of the leading global providers for medical insurance
- Career progression and growth through challenging projects and work
- Employee engagement and wellness campaigns activities throughout the year
- Excellent learning and development opportunities
- Annual Flights Tickets
- Inclusive and diverse working environment
- Flexible/Hybrid working environment
- Open Door Policy

**About Us**:
Help AG is the cybersecurity arm of e& enterprise (formerly Etisalat Digital) and provides leading enterprise businesses and governments across the Middle East with strategic consultancy combined with tailored information security services and solutions that address their diverse requirements, enabling them to evolve securely with a competitive edge.

Present in the Middle East since 2004, Help AG was strategically acquired by e& (formerly Etisalat Group) in Feb 2020, hence creating a cybersecurity and digital transformation powerhouse in the region.

Help AG has firmly established itself as the region's trusted IT security advisor by remaining vendor-agnostic, trustworthy, independent, and cybersecurity focused. With best-of-breed technologies from industry-leading vendor partners, expertly qualified service delivery teams and a state-of-the-art consulting practice, Help AG delivers unmatched value to its customers by strengthening their cyber defenses and safeguarding their business.