Digital Marketing Lead

1 week ago


Riyadh, Ar Riyāḑ, Saudi Arabia Delicious Food Factory Full time

Delicious Food Factory is seeking an experienced Brand & Communication Manager to shape and elevate its brand identity.

Responsibilities:

  • Strategic Branding: Develop and implement effective branding strategies that emphasize quality, health benefits, and innovation for pets.
  • Social Media Engagement: Manage DFF's social media presence, leveraging trending topics, cultural moments, and local events to drive engagement.
  • Creative Content: Develop compelling content that connects emotionally with the target audience, aligns with Saudi values, and positions DFF as a caring, expert brand for pets.
  • Advertising and Campaigns: Plan and execute campaigns, collaborating with creative teams to produce impactful ads for digital, print, and traditional channels.
  • Market Insights: Analyze competitor strategies, FMCG trends, and emerging consumer behaviors to inform branding decisions.


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