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Senior Brand Development Manager

1 week ago

Riyadh, Ar Riyāḑ, Saudi Arabia Independent Food Company Full time

We are seeking a results-driven Senior Brand Development Manager to lead our brand development efforts. The ideal candidate will have a strong understanding of branding principles and marketing strategies, as well as excellent written and verbal communication skills in English. Proficiency in marketing tools, analytics platforms, and Microsoft Office Suite is required.

Key Responsibilities:
  • Brand Leadership:
    • Lead the development and implementation of brand strategies that meet business objectives.
    • Manage a team of brand professionals to ensure brand consistency across all touchpoints.
    • Conduct market research and competitor analysis to identify trends and opportunities for brand growth.
  • Campaign Development:
    • Collaborate with the marketing team to conceptualize and execute marketing campaigns, promotions, and product launches.
    • Coordinate with design and content teams to develop creative assets for campaigns.
    • Monitor campaign performance and provide actionable insights for optimization.
  • Customer Engagement:
    • Work with customer experience teams to ensure the brand message resonates with the target audience.
    • Manage relationships with influencers, agencies, and partners to amplify brand reach.
    • Gather and analyze customer feedback to improve brand perception and loyalty.