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Sports Marketing Manager

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia beBee Careers Full time
Job Description

This is a challenging role that requires strong marketing and sales skills to grow the market share in Saudi Arabia through football.

The ideal candidate will have extensive knowledge of football, running, training, and the Saudi Arabia sporting landscape. They will be able to build and maintain relationships with key stakeholders and network, influence, and utilize internal and external resources.

The successful candidate will be responsible for developing and implementing SAFF & Individual football Partners strategies, working across functions and categories to develop, manage, and execute plans designed to grow football in KSA. They will also manage SAFF & Football athletes relationship on a day-to-day basis and ultimately leverage strategic adidas relationship to tell the brand story on KSA's football.

The key responsibilities include positioning and leveraging adidas with the best football symbols and programs in Saudi Arabia to grow the market share in the country. The candidate will support Sr. Manager to develop and drive Football strategy while being responsible for managing, servicing, leveraging, and strengthening relationship with SAFF & Football Players on a day-to-day basis. They will coordinate VIK delivery, sponsors & logos on kits, on-time payments, ensure we use all our benefits of SAFF contract, travel with SAFF, network with sporting & marketing areas, etc.

The candidate will work as the key interface between SAFF, Football athletes, and adidas internal networks, including product, brand comms, Newsroom, B2B, and more. They will develop, manage, and execute activation plans for strategic SAFF & Football athletes product launches and identified moments that will strengthen relationships and grow SAFF & Football Players business.

The successful candidate will strengthen and maintain adidas reputation and build long-term partnerships with Football partners at all levels. They will ensure decisions and actions support overall marketing goal and maximize the impact of our message to consumers. They will also ensure team members are maximizing revenue streams with SAFF & Football Players and manage detailed budget of SAFF & Football athletes.