Media Strategy Lead

5 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Mindshare MENA Full time
About Mindshare
Mindshare is a media services company that accelerates growth for its clients in the age of transformation. The solutions we create are both good for consumers and drive growth for our clients.
We were the first purpose-built company created by WPP and today we have 10,000 people working in 116 offices in 86 markets, helping to drive growth for our clients, our people, industry, and the world.
For more information on GroupM, our agencies, and WPP, please visit www.groupm.com and www.wpp.com.
Position Overview
The Senior Media Manager is responsible for leading the strategic development and execution of media campaigns across digital and traditional platforms to drive brand growth, audience engagement, and revenue.
This role involves overseeing large-scale media budgets, managing media teams, and collaborating with cross-functional departments to ensure that media strategies align with the overall marketing goals.
Key Responsibilities:
  1. Lead the creation of multi-channel media strategies to support the company's marketing objectives and drive business growth.
  2. Identify target audiences and determine the best media mix (digital, print, TV, radio, social) to reach and engage them effectively.
  3. Collaborate with senior leadership to ensure media strategies align with broader business goals, including product launches, brand campaigns, and promotional events.


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