E-commerce Marketing Strategy Director

5 days ago


Municipality of Al Shamal, Saudi Arabia Saudi Petroleum Services Polytechnic Full time
About the Role:

The Senior Digital Marketing Manager – E-commerce will lead our digital marketing efforts, developing and executing a comprehensive e-commerce marketing strategy to drive online sales and revenue growth. The ideal candidate will have a deep understanding of e-commerce strategies, digital advertising, customer acquisition, and brand growth.

Main Responsibilities
  • Develop and implement a comprehensive e-commerce marketing strategy, driving online sales and revenue growth.
  • Optimize the customer journey, ensuring a seamless online shopping experience.
Digital Marketing Channels
  • Plan and execute performance marketing campaigns across paid channels, including Google Ads, Meta (Facebook & Instagram), TikTok, and other digital platforms.
  • Implement SEO strategies to improve organic traffic and search rankings.
Data Analysis and Performance Tracking
  • Monitor and analyze key e-commerce KPIs, including traffic, conversion rates, ROAS (Return on Ad Spend), and customer lifetime value (CLV).
  • Use A/B testing and data-driven insights to continuously optimize campaigns and website performance.


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