Marketing Director

5 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Arab National Bank Full time
Job Description

Senior Marketing Specialist is a pivotal role at Arab National Bank, responsible for driving brand growth and customer engagement.

Key Responsibilities
  • Develop and execute a comprehensive marketing strategy aligned with the bank's growth objectives.
  • Lead digital marketing efforts, encompassing paid and organic campaigns, social media, content marketing, and email outreach.
  • Manage and mentor a team of marketers, designers, and content creators to ensure brand consistency and high-quality output.
  • Oversee the bank's participation in industry events and networking opportunities.
  • Define and implement a content strategy to enhance SEO and establish thought leadership.
  • Optimize performance-driven campaigns to boost brand awareness and customer acquisition.
  • Develop compelling marketing materials in both Arabic and English to effectively communicate the bank's value proposition.
  • Monitor key marketing metrics, analyze campaign performance, and refine strategies for maximum ROI.
  • Manage PR and media relations, including press releases, partnerships, and influencer collaborations.

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