Corporate Reputation Specialist
6 days ago
SYSTRA is one of the world's leading engineering and consultancy groups specialising in public transport and sustainable mobility. We are currently looking for a Corporate Reputation Specialist to join our team in Mekkah.
Job Summary:This role will play a crucial part in shaping and maintaining the public image of SYSTRA in the context of the project. You will be responsible for creating and managing communication strategies to ensure a positive reputation and build strong relationships with the public, media, and stakeholders.
Key Responsibilities:- Media Relations:
- Establish and maintain strong relationships with local, national, and international media outlets.
- Develop and distribute press releases, statements, and briefings to promote the project, initiatives, and announcements.
- Act as a spokesperson for the project, preparing responses to media inquiries and participating in interviews as required.
- Strategic Communication:
- Lead the development and execution of a comprehensive public relations strategy aligned with the Client's goals and objectives.
- Monitor public opinion and media coverage related to the project's activities, identifying opportunities and challenges.
- Provide strategic communication advice to senior leadership, ensuring key messages are clear, consistent, and effective.
- Crisis Communication:
- Manage crisis communication efforts, developing rapid response strategies to address negative publicity, accidents, or emergencies related to the Client's services or infrastructure.
- Prepare crisis communication plans and act as the lead on crisis situations, ensuring messaging is aligned with organizational priorities.
- Stakeholder Engagement:
- Cultivate and maintain relationships with key stakeholders, including government agencies, local communities, industry groups, and the general public.
- Represent the Project team/Client at external events, forums, and public consultations to promote initiatives and gather feedback.
- Internal Communications:
- Work closely with internal teams to ensure consistent and effective communication across all levels of the Client.
- Develop and implement internal communication strategies to engage employees, enhance organizational culture, and ensure alignment with the Client's goals.
- Content Creation and Messaging:
- Develop high-quality content for press materials, speeches, presentations, newsletters, and social media platforms.
- Ensure that all written materials adhere to the Client's tone, style, and policy guidelines.
- Event Management:
- Coordinate and manage public events, press conferences, launches, and other initiatives to promote the Client/Project's work and engage with the community.
- Reporting and Analysis:
- Monitor and analyze media coverage, public sentiment, and the effectiveness of PR campaigns, providing regular reports to senior management.
- Track PR KPIs (Key Performance Indicators) to measure the impact of communication activities.
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