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Content Creation Specialist

2 weeks ago

Riyad Al Khabra, Saudi Arabia VML South Africa Full time

About VML South Africa


We are a global family that encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.


Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.


Job Role

A Content Developer creates, curates, and manages content across various platforms to support business goals, enhance user engagement, and improve brand visibility.


This role requires a combination of writing, editing, and technical skills, as well as the ability to work collaboratively with cross-functional teams, analyzing content performance to make data-driven decisions for future content strategies.


Key Responsibilities:

  • Develop high-quality, engaging, and informative content for social media, marketing materials, and other digital platforms.
  • Research industry trends, audience needs, and competitor content to create content strategies that align with business objectives.
  • Write and edit copy for various purposes, ensuring clarity, accuracy, and adherence to brand tone and style in English.
  • Collaborate with design, SEO, and marketing teams to ensure content is optimized for performance and user experience.
  • Create and maintain content calendars to ensure timely delivery of content across multiple platforms.
  • Review and update existing content to keep it relevant and aligned with current business goals and strategies.
  • Work with stakeholders to understand content requirements and objectives, tailoring content to specific target audiences.
  • Monitor content performance using analytics tools and adjust strategies to improve engagement, reach, and conversions.
  • Ensure all content follows company guidelines and industry best practices.
  • Proofread and edit content for accuracy, grammar, spelling, and formatting.