Digital Marketing Strategist

4 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Watania Steel Full time
About the Role

We are seeking a highly motivated Digital Marketing Strategist to join our dynamic marketing team at Watania Steel. The ideal candidate will be responsible for planning, implementing, and optimizing marketing campaigns across various channels to drive brand awareness, engagement, and conversions.

Key Responsibilities
  1. Campaign Planning and Execution
  • Develop, execute, and manage digital marketing campaigns across platforms such as Google Ads, Instagram, X, and other relevant channels.
SEO and Keyword Research
  • Conduct keyword research and optimize website content for search engines (SEO).
Email Marketing and Automation
  • Design and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows.
Campaign Tracking and Analysis
  • Track, measure, and report on the performance of all digital marketing campaigns.
Data-Driven Insights
  • Use data-driven insights to refine strategies and improve ROI.
Industry Trend Monitoring
  • Stay updated on industry trends and emerging digital marketing tools.
Requirements
  • Experience: 2-4 years of experience in digital marketing, with a proven track record of managing successful campaigns.
  • Technical Skills
    • Proficiency in digital marketing tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, HubSpot, etc.).
    • Strong understanding of SEO, SEM, and social media algorithms.
    • Experience with email marketing platforms (e.g., Mailchimp, Constant Contact).
    • Familiarity with web design and CMS platforms (e.g., WordPress, Shopify).


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