Senior Marketing Director
5 days ago
The Merkle Company is one of the largest marketing and advertising groups, providing a full suite of creative, data, technology and media services to its global clients in 145 countries.
We empower the world's leading brands to create better customer experiences with a focus on digital transformation. Our combined strengths in creative excellence, customer digital transformation, media and enterprise marketing technology drives our competitive advantage.
Job Description:
As a Senior Marketing Executive - Dentsu Sports Analytics MENA, you will work alongside the Dentsu Sports Analytics team (part of Dentsu Sports International DSI) and the Merkle technology team on a diverse mix of client projects in the MENA region (based in Saudi Arabia). You will support the delivery of strategic marketing projects and campaigns for rights holders and brands based on insights developed from 1st party data analysis and broader 3rd party data and market research.
Key Responsibilities:
• Supporting the analysis of 1st party data to help inform campaign strategy across a variety of sports revenue lines and communication initiatives.
• Setting up multi-channel personalized campaigns for various sports, teams & brands.
• Assisting in the development of automated campaign journeys.
• Contributing to the identification of fan segments.
• Communicating with different stakeholders to keep them informed about upcoming data management initiatives.
• Being part of the team maintaining and improving data management processes and accuracy.
• Working with Dentsu technology teams to manage CRM, CDP systems and data warehousing.
Requirements:
• 1 – 2 years' experience in supporting the delivery of multichannel D2C digital campaigns in an agency environment or experience in a marketing or strategic in-house role within a relevant industry e.g sport, entertainment, tourism.
• A Saudi National or with right to work status in KSA.
• Great self-starting attitude, keen to join an entrepreneurial organisation where every working day is different.
• Intuitive, self-motivated and an understanding of digital marketing and the role of data.
• Some understanding of the rapidly changing digital landscape, digital marketing platforms and data management systems.
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