Brand Strategist
6 days ago
Boundless is a forward-thinking company that values innovation and creativity. We are looking for a skilled Brand Strategist to join our team and contribute to our mission of delivering exceptional customer experiences.
The ideal candidate will have a strong background in retail marketing, brand positioning, and promotional activities. This role requires a strategic thinker with excellent leadership skills to develop and execute impactful marketing initiatives that drive brand growth and customer loyalty.
Key Responsibilities:- Strategic Marketing & Budgeting
- Develop and execute the annual marketing strategy and budget for the region.
- Ensure brand consistency and alignment across all stores and marketing channels.
- Monitor and control marketing expenditures to maximize ROI.
- Brand Management & Campaign Execution
- Lead brand positioning strategies and ensure execution across retail stores.
- Plan and implement seasonal campaigns, promotions, and in-store activations.
- Collaborate with external agencies and internal teams for media planning, advertising, and content creation.
- Oversee loyalty programs, CRM, and direct marketing to enhance customer retention.
- Develop and implement new communication channels to engage with customers.
- Leverage data and market insights to optimize marketing initiatives.
- Market Research & Performance Analysis
- Conduct market research to understand customer preferences, behaviors, and trends.
- Analyze campaign effectiveness and take corrective actions to improve performance.
- Stay updated on industry trends and competitor strategies.
- Partnerships & PR
- Build and maintain relationships with media agencies, PR firms, and key stakeholders.
- Oversee public relations efforts to ensure positive brand positioning.
- Manage cross-promotional partnerships with banks, airlines, and other entities to increase footfall.
- Lead and mentor the marketing team, ensuring high performance and motivation.
- Oversee recruitment, training, and career development for marketing personnel.
- Set KPIs and performance goals for the marketing team.
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Digital Brand Strategist
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