Brand Strategist

6 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Boundless Full time
About Us

Boundless is a forward-thinking company that values innovation and creativity. We are looking for a skilled Brand Strategist to join our team and contribute to our mission of delivering exceptional customer experiences.

The ideal candidate will have a strong background in retail marketing, brand positioning, and promotional activities. This role requires a strategic thinker with excellent leadership skills to develop and execute impactful marketing initiatives that drive brand growth and customer loyalty.

Key Responsibilities:
  • Strategic Marketing & Budgeting
    • Develop and execute the annual marketing strategy and budget for the region.
    • Ensure brand consistency and alignment across all stores and marketing channels.
    • Monitor and control marketing expenditures to maximize ROI.
  • Brand Management & Campaign Execution
    • Lead brand positioning strategies and ensure execution across retail stores.
    • Plan and implement seasonal campaigns, promotions, and in-store activations.
    • Collaborate with external agencies and internal teams for media planning, advertising, and content creation.
    • Oversee loyalty programs, CRM, and direct marketing to enhance customer retention.
    • Develop and implement new communication channels to engage with customers.
    • Leverage data and market insights to optimize marketing initiatives.
  • Market Research & Performance Analysis
    • Conduct market research to understand customer preferences, behaviors, and trends.
    • Analyze campaign effectiveness and take corrective actions to improve performance.
    • Stay updated on industry trends and competitor strategies.
  • Partnerships & PR
    • Build and maintain relationships with media agencies, PR firms, and key stakeholders.
    • Oversee public relations efforts to ensure positive brand positioning.
    • Manage cross-promotional partnerships with banks, airlines, and other entities to increase footfall.
    • Lead and mentor the marketing team, ensuring high performance and motivation.
    • Oversee recruitment, training, and career development for marketing personnel.
    • Set KPIs and performance goals for the marketing team.


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