Digital Marketing Lead
1 week ago
We are seeking a highly skilled Digital Marketing Lead to join our team. As a key member of our marketing organization, you will be responsible for leading the search marketing, web analytics, and testing roadmap for our website content site.
In this role, you will be the point-of-contact within the marketing organization for website measurement, A/B testing, and optimization. You will partner with content, communications, UX, and tech teams to prioritize measurement capabilities, develop and maintain dashboards for various marketing campaigns, initiatives, and serve as subject matter expert on website optimization, SEO, SEM, email.
Key responsibilities include:
- Leading website management, search marketing (SEO/SEM) and email.
- Managing web analytics reporting and measurement for the AGS marketing content site, creating dashboards that enable marketers to measure the effectiveness of their channels and/or programs, and maintaining a rigid testing culture while executing A/B tests to drive towards business goals.
- Developing and executing various website tests to drive acquisition, engagement, and traffic improvements.
- Auditing web analytics implementation to ensure data accuracy, and working with development teams to address issues and/or recommend new tracking capabilities.
- Conducting in-depth analyses to refine our understanding of the search space and uncover optimization opportunities.
- Translating analytical findings, channel insights into actionable insights and concise business actions and recommendations.
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