Public Sector Marketing Director
2 days ago
AWS EMEA SARL (Saudi Arabia Branch) (Amazon) is seeking a seasoned marketing professional to drive awareness, customer adoption, and demand generation for cloud computing solutions in the Public Sector in MENAT.
This is an exciting opportunity to play a key role in driving further adoption of AWS among technical influencers and decision makers in government, education, health care, and state-owned enterprises in MENAT.
The successful candidate will be responsible for developing and executing integrated marketing programs to drive customer adoption and pipeline acceleration.
Key Responsibilities:
- Develop and execute public sector field marketing programs and activities that help to drive awareness, education, customer adoption, and pipeline acceleration.
- Apply integrated marketing campaign best practices and identify opportunities to improve the customer experience across multiple channels and tactics.
- Inform regional planning process to ensure MENAT public sector target customers and priorities are top-of-mind in all regional marketing activities.
- Leverage global marketing resources to meet sales requirements and find ways to invent and simplify to address sales needs without large budgets.
- Define targeting and customer segmentation for marketing campaign efforts across a variety of channels and initiatives.
- Act as marketing contact with sales team and leaders, including regular participation in sales team calls, in-person meetings, and planning sessions.
- Inform country demand generation planning process with the Public Sector priorities to ensure greatest possible success of programs.
- Earn trust and maintain strong relationships with Pre-sales, Demand Generation, and Solution Architects teams to support their goals, working in conjunction with other marketing leaders and with peers, increasing engagement with marketing and driving program support.
- Develop a deep understanding of the business and build the right marketing plans and programs in support of business and sales stakeholder objectives.
- Deliver clear, consistent, and frequent communication with field marketing stakeholders to ensure ongoing clarity on strategy, tactics, goals, and performance for campaigns.
- Provide detailed campaign updates via regular and ad hoc business reviews, which highlight key metrics and KPIs reflecting performance.
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