Public Sector Marketing Director

2 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia AWS EMEA SARL (Saudi Arabia Branch) (Amazon) Full time
Job Overview

AWS EMEA SARL (Saudi Arabia Branch) (Amazon) is seeking a seasoned marketing professional to drive awareness, customer adoption, and demand generation for cloud computing solutions in the Public Sector in MENAT.

This is an exciting opportunity to play a key role in driving further adoption of AWS among technical influencers and decision makers in government, education, health care, and state-owned enterprises in MENAT.

The successful candidate will be responsible for developing and executing integrated marketing programs to drive customer adoption and pipeline acceleration.

Key Responsibilities:

  1. Develop and execute public sector field marketing programs and activities that help to drive awareness, education, customer adoption, and pipeline acceleration.
  2. Apply integrated marketing campaign best practices and identify opportunities to improve the customer experience across multiple channels and tactics.
  3. Inform regional planning process to ensure MENAT public sector target customers and priorities are top-of-mind in all regional marketing activities.
  4. Leverage global marketing resources to meet sales requirements and find ways to invent and simplify to address sales needs without large budgets.
  5. Define targeting and customer segmentation for marketing campaign efforts across a variety of channels and initiatives.
  6. Act as marketing contact with sales team and leaders, including regular participation in sales team calls, in-person meetings, and planning sessions.
  7. Inform country demand generation planning process with the Public Sector priorities to ensure greatest possible success of programs.
  8. Earn trust and maintain strong relationships with Pre-sales, Demand Generation, and Solution Architects teams to support their goals, working in conjunction with other marketing leaders and with peers, increasing engagement with marketing and driving program support.
  9. Develop a deep understanding of the business and build the right marketing plans and programs in support of business and sales stakeholder objectives.
  10. Deliver clear, consistent, and frequent communication with field marketing stakeholders to ensure ongoing clarity on strategy, tactics, goals, and performance for campaigns.
  11. Provide detailed campaign updates via regular and ad hoc business reviews, which highlight key metrics and KPIs reflecting performance.

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