Digital Brand Specialist
3 days ago
We are seeking a highly skilled Marketing Manager to join our dynamic team at Boundless. As a Marketing Manager, you will be responsible for developing and executing impactful marketing initiatives that drive brand growth and customer loyalty.
Your key responsibilities will include:
- Strategic Marketing & Budgeting
- Develop and execute the annual marketing strategy and budget for the region.
- Ensure brand consistency and alignment across all stores and marketing channels.
- Monitor and control marketing expenditures to maximize ROI.
- Brand Management & Campaign Execution
- Lead brand positioning strategies and ensure execution across retail stores.
- Plan and implement seasonal campaigns, promotions, and in-store activations.
- Collaborate with external agencies and internal teams for media planning, advertising, and content creation.
- Oversee loyalty programs, CRM, and direct marketing to enhance customer retention.
- Develop and implement new communication channels to engage with customers.
- Leverage data and market insights to optimize marketing initiatives.
- Market Research & Performance Analysis
- Conduct market research to understand customer preferences, behaviors, and trends.
- Analyze campaign effectiveness and take corrective actions to improve performance.
- Stay updated on industry trends and competitor strategies.
- Partnerships & PR
- Build and maintain relationships with media agencies, PR firms, and key stakeholders.
- Oversee public relations efforts to ensure positive brand positioning.
- Manage cross-promotional partnerships with banks, airlines, and other entities to increase footfall.
- Lead and mentor the marketing team, ensuring high performance and motivation.
- Oversee recruitment, training, and career development for marketing personnel.
- Set KPIs and performance goals for the marketing team.
You will need to have:
- Postgraduate degree in Marketing, Advertising, Public Relations, or Communications.
- 6-8 years of experience in marketing within the fashion, retail, or lifestyle industry.
- 2-3 years of managerial experience, leading marketing functions.
- Strong brand management, digital marketing, and media planning skills.
- Experience in budgeting, campaign execution, and promotional planning.
- Strong understanding of market trends, customer insights, and analytics.
- Excellent communication, leadership, and stakeholder management skills.
- Proficiency in both English and Arabic is preferred.
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