Digital Marketing Strategist
2 weeks ago
Geidea Group is a customer-focused empowerment and commercial success through continuous innovation.
We make best-in-class digital payment solutions available for all by attracting and leveraging the best creative & entrepreneurial talent in the market.
Our solutions give any business the chance to get ahead and reach for more, no matter their size or maturity.
Our technology mirrors our people - Smart, Innovative & Forward Thinking.
To maintain competitive advantage as we grow, we are currently looking for a new team member who will support digital sales acquisition for various products of Geidea.
The role will assist in executing digital marketing campaigns to drive customer acquisition and increase sales.
Key accountabilities and decision ownership:
- Execute digital acquisition strategies across various channels (Google Ads, SEO, social media, etc.), optimizing campaigns for lead generation and conversion, while collaborating with internal teams to align with business goals.
- Monitor key campaign metrics, conduct A/B testing, and analyze performance data to provide insights and recommend optimizations for improved engagement and conversions.
- Create and maintain reports using tools like Google Analytics, providing actionable insights to optimize campaigns and ensuring accurate data tracking in collaboration with senior team members.
- Support the management and optimization of MarTech tools (e.g., Google Tag Manager, CRM systems, email platforms) to improve campaign execution and customer segmentation.
Must have technical/professional qualifications:
- Bachelor's or Master's degree in marketing, Data Analytics, Business, or a related field.
- 2-4 years of experience in digital marketing, performance marketing, or marketing analytics.
- Expertise in Google Analytics (GA4), Google Ads, Meta Ads, LinkedIn Ads, SEO, and programmatic advertising.
- Strong proficiency in SQL, Excel, and data visualization tools (Tableau, Power BI, Looker).
- Analytical mindset with a strong ability to translate data into actionable marketing strategies.
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