Strategic Marketing Director

2 days ago

Riyadh, Ar Riyāḑ, Saudi Arabia Morni | مرني Full time
Morni is a forward-thinking organization seeking a highly skilled Marketing Manager to drive strategic marketing campaigns across various channels. This role combines creative vision with hands-on execution, focusing on Arabic copywriting, social media management, and graphic content creation.

Campaign Execution:

  • The ideal candidate will plan, create, and execute marketing campaigns, including social media content, localized ads, and digital communications, with a focus on the KSA audience.
  • They will develop and write compelling Arabic copy for ads, social posts, and digital platforms that resonate with the local audience.

Social Media Management:

  • The successful candidate will ideate, schedule, and post content across platforms, including Instagram, TikTok, Snapchat, X (Twitter), and LinkedIn.
  • They will create and manage a consistent publishing calendar, ensuring alignment with the brand voice and strategy.
  • Monitor and engage with audiences to foster an active and loyal online community on both consumer-facing platforms and LinkedIn.

Corporate Brand Management:

  • Maintain and enhance the Morni corporate brand on LinkedIn, showcasing the company's values, achievements, and leadership in the industry.
  • Develop corporate content, including thought leadership articles, employee spotlights, and updates on company milestones.
  • Collaborate with internal teams to ensure consistency between the consumer brand and the corporate brand.

Content Creation:

  • Use tools like CapCut and Canva to design basic graphics and short-form video content for social media and LinkedIn.
  • Collaborate with the content creator and agencies to ensure high-quality visual assets.

Performance Monitoring:

  • Track and analyze campaign performance metrics, such as engagement rates, ROI, and customer acquisition cost (CAC).
  • Provide data-driven recommendations to optimize campaigns and achieve business objectives.

Agency Collaboration:

  • Work closely with performance marketing and SEO agencies to align campaigns with broader marketing goals.
  • Coordinate with agencies to refine strategies and ensure timely execution of deliverables.

Brand Enhancement:

  • Drive strategies to elevate the Morni brand's visibility and credibility in KSA.
  • Identify and collaborate with local influencers to amplify brand campaigns.

To be considered for this role, you must have a Bachelor's degree in Marketing, Communications, Media Studies, or a related field from an accredited institution.

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