Senior Product Manager
24 hours ago
Job Summary:
We are seeking an experienced Senior Brand Manager to join our team at Nestlé Waters KSA. The successful candidate will develop and execute our marketing strategy, leading brand activations and collaborating with cross-functional teams to drive business results.
Key Responsibilities:
- Develop and Execute Marketing Strategies: Create and implement marketing strategies that align with our company goals, focusing on brand development, market research, and competitor analysis.
- Lead Brand Activations: Manage the development and execution of brand activations, including product launches, events, and promotions, to drive sales growth and enhance brand equity.
- Collaborate with Cross-Functional Teams: Work closely with finance, procurement, and other departments to ensure seamless execution of marketing plans and achieve business objectives.
- Manage Market Research: Identify opportunities for market research to inform marketing strategies and recommend cost-effective solutions to gather consumer insights.
- Develop Digital Presence: Lead the development of our social media strategy, creating engaging content to promote our brands and attract new customers.
- Evaluate Campaign Effectiveness: Monitor and measure campaign outcomes, identifying areas for improvement and recommending adjustments to optimize results.
- PFME Management: Oversee PFME spending and reporting, working closely with the finance team to ensure accurate tracking and transparent reporting.
Requirements:
- MSc/MA in Business Administration, Marketing, or relevant field.
- Minimum 12 years of experience in marketing or a related field, with at least 3 years in strategic management and leadership roles for leading FMCG companies in the KSA market.
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