Social Media Marketing Specialist

7 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Lendo Inc. Full time

Lendo Inc. is a pioneering FinTech company in Saudi Arabia, transforming the financial landscape through our innovative digital lending platform. This platform provides fast, secure, and transparent access to finance for businesses.

We are seeking an accomplished Social Media Specialist to join our team and contribute to elevating our brand presence, engaging our audience, and amplifying our voice across digital platforms.

This role involves developing and executing impactful social media strategies, creating compelling content tailored to our diverse audience, and analyzing performance to drive continuous improvement. Proficiency in both Arabic and English is crucial for effective communication with our local and regional audiences.

Responsibilities:
  • Design and implement a comprehensive social media strategy to boost brand awareness and engagement.
  • Curate and manage published content (images, video, and written) that resonates with our target audience.
  • Track, analyze, and report on social media performance metrics to optimize campaigns.
  • Engage with followers, respond to inquiries, and foster a positive community around our brand.
  • Collaborate with the marketing team to synchronize social media initiatives with broader marketing campaigns.
  • Stay current on industry trends, emerging platforms, and best practices in social media.
  • Oversee social media advertising campaigns to drive traffic and conversions.
  • Conduct market research to identify new opportunities for growth and engagement.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in social media management, preferably within the fintech or financial services sector.
  • Thorough understanding of social media platforms (Instagram, Twitter, LinkedIn, Facebook, TikTok, X, etc.) and their respective audiences.
  • Exceptional written and verbal communication skills in both Arabic and English.
  • Creative thinking with the ability to produce captivating content.
  • Strong analytical skills to assess performance and ROI.
  • Familiarity with social media management tools and analytics platforms.


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