Growth Marketing Lead
4 days ago
We are seeking an experienced Digital Marketing Manager to join our team and lead our digital marketing efforts. The successful candidate will have a strong background in B2B SaaS growth, inbound marketing, or digital marketing, and experience in designing and implementing digital campaigns across multiple channels.
The ideal candidate will have a proven track record of driving business growth through innovative digital marketing strategies and a deep understanding of how to leverage analytics platforms to inform data-driven decision-making.
Responsibilities
Digital Marketing Initiatives
- Develop and execute comprehensive digital marketing strategies that drive business growth.
- Manage and optimize digital marketing campaigns across multiple channels, including email, social media, and paid advertising.
- Track and analyze key performance indicators (KPIs) to continually refine marketing strategies and improve campaign performance.
- Collaborate with cross-functional teams to develop and implement integrated marketing plans that drive business results.
Requirements
- Minimum of 3 years of experience in a B2B SaaS growth, inbound marketing, or digital marketing role.
- Strong understanding of SaaS product design, growth strategies, and digital marketing tactics.
- Extensive experience with paid media tools (Google Ads, LinkedIn Ads) and analytics platforms (Google Tag Manager, Google Analytics); HubSpot experience is advantageous.
- Advanced analytical and quantitative skills, with a strong bias for data-driven decision-making.
- Proven ability to develop and deliver compelling messaging and positioning, including technical content.
- Solid experience in email marketing, including campaign management, automation, and contact list management.
- Fluency in both written and spoken Arabic and English.
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