Gaming App Marketing Specialist

6 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Caliberly Full time

We are seeking a skilled Gaming App Marketing Specialist to join our dynamic team at Caliberly in Riyadh, KSA. This is an excellent opportunity for a creative and results-driven marketer to contribute to exciting projects and grow within the company.

About the Role

As a Gaming App Marketing Specialist, you will be responsible for developing, executing, and optimizing paid advertising campaigns on Google Ads, Meta (Facebook/Instagram Ads), and TikTok Ads to promote gaming apps. You will conduct in-depth market research to identify trends, target audiences, and strategies to boost app downloads and user engagement.

  • Analyze campaign performance metrics, generate reports, and provide insights to improve ROI and achieve key performance indicators (KPIs).
  • Collaborate with the creative team to design engaging ad creatives, including video content and display ads.
  • Utilize A/B testing and other optimization techniques to enhance ad performance and budget utilization.
Requirements

To succeed in this role, you must have:

  • A strong understanding of PPC campaigns, app marketing, and user acquisition strategies.
  • Proven experience managing Google, Meta (Facebook/Instagram), and TikTok ads.
  • Excellent communication skills and ability to work collaboratively with teams.
  • Creative thinking and a passion for gaming and digital marketing.
Preferred Qualifications

Certifications in Google Ads, Meta Blueprint, or TikTok Ads are a plus, as well as experience working within a digital agency environment.

What We Offer

At Caliberly, we offer a competitive salary range of SR 15,000 - SR 25,000 per month, depending on experience, as well as opportunities for growth and professional development.



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