Brand Experience Director

4 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Informa Group Limited Full time

As a key player in delivering an exceptional brand experience across all touchpoints, you will focus on audience development, growing and engaging our audience through brand marketing, content marketing, organic social, and PR.

You will lead a team of 11 with 3 direct reports, reporting to the Marketing Director. Key responsibilities include leading brand, content, and PR initiatives, governing and standardising brands across the portfolio and events, owning two brands as their voice, and collaborating with content and editorial teams, digital marketing, and commercial marketing to grow audiences and increase brand engagement.

Develop and lead cross-brand messaging and campaigns, manage websites for two brands, spearhead TOF activity for multi-product benefits, oversee PR activity and agency support, create effective agency partnerships, develop and manage organic social media presence, foster and promote team development and progression within the dedicated brand and content vertical, work closely with senior leadership, marketing and sales teams, and external partners to ensure alignment with business objectives.

Drive innovation and excellence in content creation and delivery, leveraging data, insights, and best practices, optimise content/TOF initiatives to meet strategic marketing objectives, collaborate with event marketers to maximise PR impact, and work with teams to develop, manage, and oversee new strategic, data-driven marketing plans.



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