Media Strategist

2 weeks ago


Riyadh, Ar Riyāḑ, Saudi Arabia شركة درعه للتجاره Full time
Job Summary:
As a Media Buyer at شركة درعه للتجاره, you will play a crucial role in developing and executing media strategies that align with the organization's marketing objectives. This involves collaborating with various teams to create compelling advertising campaigns that drive brand awareness and customer engagement.

About the Role:
The Media Buyer will be responsible for conducting market research to identify target audiences and understanding media consumption habits. They will also negotiate media rates, placements, and contracts with vendors and media outlets. Additionally, they will plan and manage media budgets, ensuring optimal allocation of resources across channels.

Key Responsibilities:
  • Develop comprehensive media buying strategies based on campaign objectives.
  • Conduct market research to identify target audiences and understand media consumption habits.
  • Negotiate media rates, placements, and contracts with vendors and media outlets.
  • Plan and manage media budgets, ensuring optimal allocation of resources across channels.
  • Monitor and analyze campaign performance across multiple media platforms.

Requirements:
  • Bachelor's degree in Marketing, Advertising, Communications, or related field.
  • Minimum of 3 years of experience in media buying or related roles.
  • Proficient in digital marketing platforms and tools.
  • Strong understanding of media research tools and industry analytics.


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