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Social Media Growth Expert

2 weeks ago

Riyad Al Khabra, Saudi Arabia MINDFREE Consulting | Insurance Talent Hub Full time
About MINDFREE Consulting | Insurance Talent Hub

We're looking for a highly motivated and experienced social media professional to lead our social media growth strategy. As a key member of our team, you'll be responsible for developing and executing a comprehensive social media strategy that aligns with our growth goals, focusing on lead generation, brand building, and customer engagement.

This involves managing paid social campaigns on platforms like LinkedIn, Facebook, Instagram, and Twitter to drive targeted traffic, improve conversion rates, and maximize ROI. You'll also oversee organic social content to build community, engage followers, and increase brand awareness, partnering with the Content and Product Marketing teams for cohesive messaging.

Key Responsibilities:

  • Social Media Strategy and Execution:
    • Develop and execute a comprehensive social media strategy that aligns with our growth goals, focusing on lead generation, brand building, and customer engagement.
    • Manage paid social campaigns on platforms like LinkedIn, Facebook, Instagram, and Twitter to drive targeted traffic, improve conversion rates, and maximize ROI.
    • Oversee organic social content to build community, engage followers, and increase brand awareness, partnering with the Content and Product Marketing teams for cohesive messaging.
  • Campaign Management and Optimization:
    • Plan and launch social media campaigns with clear goals and KPIs, optimizing campaign settings, targeting, and creative to drive conversions and engagement.
    • Conduct A/B testing and experiments on creative, copy, and targeting to identify high-performing strategies and improve campaign effectiveness.
    • Analyze campaign performance metrics, such as CTR, CPC, CPA, and engagement, and adjust tactics to enhance results based on data insights.
  • Cross-Functional Collaboration:
    • Work closely with Content, Product Marketing, and Design teams to develop compelling social content that aligns with brand messaging and campaign goals.
    • Partner with Sales and RevOps to ensure that social media leads are effectively captured, tracked, and followed up, creating a seamless funnel from awareness to conversion.
    • Collaborate with Customer Success to promote customer stories, testimonials, and case studies, amplifying customer success as part of the brand narrative on social channels.
  • Community Building and Engagement:
    • Engage with our social media audience, responding to comments, messages, and inquiries to foster a strong community presence.
    • Monitor trends, competitor activity, and audience insights to inform content and engagement strategies, ensuring we remain relevant and responsive on social platforms.
    • Build and manage relationships with influencers, partners, and relevant industry networks to amplify our reach and credibility.