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Marketing Communications Specialist

2 weeks ago

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About Us:

Lendo is a fast-growing FinTech company transforming the financial landscape in Saudi Arabia.

Our mission is to empower businesses by providing fast, secure, and transparent access to finance through our innovative digital lending platform.

We are seeking a skilled Social Media Specialist to join our team and contribute to our success.

The ideal candidate will have a strong understanding of social media platforms and their respective audiences, as well as excellent written and verbal communication skills in both Arabic and English.

Job Description:

  • Develop and execute a comprehensive social media strategy to enhance brand awareness and engagement.
  • Create and curate high-quality content that resonates with our target audience.
  • Monitor and analyze social media performance metrics to optimize campaigns.
  • Engage with followers and respond to inquiries in a timely and professional manner.
  • Collaborate with the marketing team to align social media initiatives with broader marketing campaigns.
  • Stay up-to-date on industry trends, emerging platforms, and best practices in social media.
  • Manage social media advertising campaigns to drive traffic and conversions.
  • Conduct market research to identify new opportunities for growth and engagement.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in social media management, preferably within the fintech or financial services sector.
  • Strong understanding of social media platforms and their respective audiences.
  • Excellent written and verbal communication skills in both Arabic and English.
  • Creative mindset with the ability to produce engaging content.
  • Strong analytical skills to evaluate performance and ROI.
  • Familiarity with social media management tools and analytics platforms.