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UX Design Lead for Emerging Markets
1 week ago
- Conduct and analyze user research (surveys, interviews, usability testing) to understand user needs, motivations, and pain points.
- Develop user personas and journey maps to empathize with users and inform design decisions.
- Advocate for the user throughout the product development process, ensuring their voice is heard and needs are met.
- Define the information architecture of the product, ensuring clear and intuitive navigation.
- Design user interfaces that are aesthetically pleasing, usable, and accessible to all.
- Prototype and iterate on designs based on user feedback and testing.
- Contribute to brainstorming and ideation sessions, proposing innovative solutions to user problems.
- Participate in the design thinking process, from empathy and research to prototyping and testing.
- Stay up-to-date on emerging UX trends and technologies, exploring potential applications for the product.
- Collaborate closely with cross-functional teams (product, engineering, marketing) to ensure a cohesive user experience.
- Support the existing product development, strategy, planning, and execution.
- Communicate design ideas effectively to stakeholders and team members, using clear and concise language.
- Present design concepts and prototypes to senior management and other key decision-makers.
- Define and track key user experience metrics (e.g., engagement, satisfaction, task completion rates).
- Analyze data to identify areas for improvement and measure the impact of design changes.
- Continuously optimize the user experience based on data-driven insights.