Senior Brand Manager
2 days ago
We are seeking an experienced Brand and Communication Manager to join our team in shaping and elevating DFF's brand identity.
The successful candidate will be responsible for developing and implementing effective branding strategies that emphasize quality, health benefits, and innovation for pets.
This role requires a sharp, creative thinker who can navigate the complexities of digital and traditional media to build brand loyalty and engagement for our brands.
Key Responsibilities:
- Create and implement effective branding strategies across all touchpoints for Horayra, Purevet, and Kulaib.
- Develop compelling content that connects emotionally with the target audience and positions DFF as a caring, expert brand for pets.
- Manage DFF's social media presence, capitalizing on trending topics, cultural moments, and local events to drive engagement.
- Plan and execute campaigns, collaborating with creative teams to produce impactful ads for digital, print, and traditional channels.
- Stay alert to competitor strategies, FMCG trends, and emerging consumer behaviors, using insights to adjust branding strategies effectively.
- Identify and build partnerships with influencers, local organizations, and events that align with DFF's brand values and reach our target audience.
Desired Candidate Profile
Qualifications:
- Experience: 5+ years in FMCG brand management or communication, with a proven track record of brand-building in the Saudi market.
- Social Media Savvy: Expert knowledge of social media platforms, trends, and strategies, particularly within the Saudi and Middle Eastern context.
- Cultural Insight: Deep understanding of Saudi culture, values, and consumer behavior, especially regarding pets and family lifestyles.
- Creativity & Innovation: Strong creative and analytical abilities to think outside the box and bring fresh ideas to DFF's branding efforts.
- Strong Communication Skills: Excellent Arabic and English language skills, both verbal and written.
- Education: Bachelor's degree in Marketing, Communication, Business, or a related field.
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