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Product Brand Manager

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia beBee Careers Full time
Marketing Role

This Digital Marketing Professional position is responsible for developing and executing marketing strategies and campaigns to enhance brand visibility and drive customer engagement.

Key Responsibilities
  • Assist in the development and implementation of brand strategies that align with business objectives.
  • Maintain brand guidelines across all touchpoints, ensuring consistency in visuals, messaging, and tone.
  • Conduct regular market research and competitor analysis to identify trends and opportunities for brand growth.
Campaign Planning
  • Collaborate with the marketing team to conceptualize and execute marketing campaigns, promotions, and product launches.
  • Coordinate with design and content teams to develop creative assets for campaigns, including digital, print, and in-store materials.
  • Monitor the performance of campaigns and provide actionable insights for optimization.
Customer Insights
  • Work with customer experience teams to ensure the brand message resonates with the target audience.
  • Manage and maintain relationships with influencers, agencies, and partners to amplify brand reach.
  • Gather and analyze customer feedback to improve brand perception and loyalty.
Online Presence
  • Oversee the brand's online presence, including social media platforms, websites, and other digital channels.
  • Coordinate with the digital marketing team to ensure cohesive branding across all digital marketing initiatives.
  • Monitor and report on social media and digital marketing KPIs.
Qualifications

Education:

  • Bachelor's degree in Marketing, Business Administration, or a related field.

Experience:

  • 2-4 years of experience in brand management, marketing, or a similar role, preferably within the industry.

Skills:

  • Strong understanding of branding principles and marketing strategies.
  • Proficiency in marketing tools, analytics platforms, and Microsoft Office Suite.
  • Excellent written and verbal communication skills in English; Arabic proficiency is a plus.
  • Creative thinking with strong attention to detail.
  • Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.