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Digital Marketing Strategist

2 months ago

Dammam, Eastern Province, Saudi Arabia Ramez Holding Company Full time

The Digital Marketing Specialist plays a crucial role in enhancing the online presence of a company through strategic marketing initiatives. This position involves creating, implementing, and managing digital marketing campaigns that promote a company's products and services. The ideal candidate will be responsible for analyzing performance metrics, optimizing campaigns, and ensuring that the brand's message is consistent across all digital platforms.

Key Responsibilities:

  1. Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive traffic.
  2. Manage and maintain a strong online presence through social media, content marketing, and search engine optimization.
  3. Collaborate with the design team to create visually appealing marketing materials that align with the company's brand identity.
  4. Analyze website traffic and user behavior to optimize online marketing efforts and improve customer engagement.
  5. Conduct market research to identify trends and opportunities for growth and stay up-to-date with the latest digital marketing trends and technologies.
  6. Monitor and report on the performance of digital marketing campaigns to ensure maximum ROI.
  7. Utilize data analytics tools to measure campaign success and make data-driven decisions.
  8. Develop and implement email marketing campaigns to nurture leads and drive conversions.
  9. Stay organized and manage multiple projects simultaneously to meet deadlines and deliver results.

Requirements:

  1. Strong analytical skills with the ability to interpret data and make informed decisions.
  2. Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams.
  3. Creative mindset with a passion for digital marketing and a willingness to stay up-to-date with industry trends.
  4. Ability to work independently and as part of a team to achieve business objectives.
  5. Proficiency in digital marketing tools and platforms, including Google Analytics and SEO tools.
  6. Detail-oriented with strong organizational skills to manage multiple projects and meet deadlines.
  7. Adaptability to changing market conditions and technologies to stay ahead of the competition.
  8. Experience with content management systems and email marketing software.
  9. Knowledge of PPC and social media advertising best practices.