Brand Transformation Specialist
6 days ago
Job Overview
We are seeking a highly skilled and motivated individual to join our team as a Senior Marketing Manager - Snacks. As a key member of our marketing team, you will be responsible for driving growth and innovation across our snack food portfolio.
- Develop and execute comprehensive brand plans and granular marketing activity calendars to drive sales and share growth.
- Lead cross-functional projects to launch new products and sub-lines, including positioning in the anchor demand spaces and product attribute enhancement.
- Collaborate with internal stakeholders to drive initiatives across product attribute enhancement, flavor revamp, brand restage planning, marketing planning & commercialization.
- Manage BTL activities like pack design, PR, digital & shopper marketing to enhance brand presence and drive consumer engagement.
Qualifications
We are looking for a candidate with:
- A graduate or post-graduate degree from a premiere institute preferably related to Business.
- 5-8 years of experience in FMCG brand marketing, with prior experience in leading new brand/sub-brand launches.
- Strong project management skills and ability to drive multiple projects through business stage-gate process.
- Experience of 3rd party agency management.
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