Brand Transformation Specialist

6 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia PepsiCo Deutschland GmbH Full time

Job Overview

We are seeking a highly skilled and motivated individual to join our team as a Senior Marketing Manager - Snacks. As a key member of our marketing team, you will be responsible for driving growth and innovation across our snack food portfolio.

  • Develop and execute comprehensive brand plans and granular marketing activity calendars to drive sales and share growth.
  • Lead cross-functional projects to launch new products and sub-lines, including positioning in the anchor demand spaces and product attribute enhancement.
  • Collaborate with internal stakeholders to drive initiatives across product attribute enhancement, flavor revamp, brand restage planning, marketing planning & commercialization.
  • Manage BTL activities like pack design, PR, digital & shopper marketing to enhance brand presence and drive consumer engagement.

Qualifications

We are looking for a candidate with:

  • A graduate or post-graduate degree from a premiere institute preferably related to Business.
  • 5-8 years of experience in FMCG brand marketing, with prior experience in leading new brand/sub-brand launches.
  • Strong project management skills and ability to drive multiple projects through business stage-gate process.
  • Experience of 3rd party agency management.


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