Event Marketing Manager

3 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Tahaluf Full time
Company Overview

Tahaluf is a pioneering events organization that is revolutionizing the live and on-demand events industry in Saudi Arabia. With an unwavering commitment to innovation and digital transformation, we are pushing the boundaries of what is possible in event management.

We are proud to be a leading partner for government and non-government organizations in Saudi Arabia, as well as global brands such as Apple, Amazon, and AliBaba. Our expertise lies in creating awe-inspiring experiences that drive business growth and success.

Job Description

We are seeking a highly skilled Senior Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing strategies that drive ticket sales, event engagement, and overall revenue growth.

Your primary focus will be on ticketing campaigns, where you will lead the design, planning, implementation, and optimization of digital campaigns aimed at driving ticket conversions through paid search, social media, and email.

You will work closely with our cross-functional teams to ensure alignment between marketing and event objectives, and provide guidance on executing ticketing campaigns that meet KPIs.

  • Develop and manage ticketing campaigns to maximize event attendance and ensure strategic alignment with broader marketing and event goals.
  • Lead the design, planning, implementation, and optimization of marketing campaigns aimed at driving ticket sales, event engagement, and overall revenue growth.
  • Manage and mentor a team of digital marketers, providing direction and guidance on executing ticketing campaigns that meet KPIs and overall event objectives.
Required Skills and Qualifications

To succeed in this role, you will need:

  • A minimum of 5 years of experience in digital marketing, with a focus on event ticketing campaigns and ticket sales.
  • Familiarity with ticket sales optimization techniques and best practices.
  • Proven ability to manage and optimize digital ticketing campaigns using analytics tools (Google Analytics, Adobe Analytics), SEO, and PPC.
  • Significant experience with A/B testing, web analytics, and optimization techniques specifically for ticket sales and event promotions.
  • Strong knowledge and experience in managing PPC campaigns, SEO strategies, and digital marketing tools.
  • Experience managing digital marketing teams and collaborating cross-functionally with other departments, such as event operations and content marketing.
Benefits

We offer a comprehensive benefits package that includes:

  • Medical insurance for individual and family
  • Annual leave – 28 days
  • School fees contribution, 40,000 SAR per child per year, up to a max of three children
  • Wellbeing benefits
  • Remote working on Sundays
  • Working anywhere – 2 months every year
  • Family visa costs* (up to a max of three children)
  • Individual annual flight allowance* (Expat only)
International Relocation Package*

We also offer a relocation package that includes:

  • Paid flight to Riyadh (for you and your dependents)
  • 60 days accommodation or suitable serviced apartment from your arrival date. Alternatively, if you already have accommodation in Riyadh and do not require a hotel or serviced apartment, then we provide a one-off payment of SAR 5,000
  • SAR 2,500 towards shipping goods/excess baggage costs on production of receipts/invoices


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